ImageSpan and liveBooks today announced that they have formed a strategic alliance to “deliver a set of best-in-class services that empower photographers to dramatically extend their online reach and generate new revenues”. liveBooks, which is dedicated to helping grow and sustain the photo community by providing resources that empower photographers to succeed in business, will promote LicenseStream Creator to the 5,000 photographers and other imaging professionals using its services and offer discounts that make it easy for these customers to promote, protect, license, track, create new revenue streams and settle royalties for new and existing photos. ImageSpan will create a co-branded liveBooks LicenseStream store that will feature liveBooks’ member-generated content.

Press Release

ImageSpan and liveBooks Form Strategic Alliance, Empowering liveBooks’ 5000 Photographers to Extend Their Online Reach and Revenues with LicenseStream

liveBooks to Promote LicenseStream Services that Help Photographers License, Distribute, Track and Make More Money from Digital Assets

SAUSALITO, CA and SAN FRANCISCO, CA – July 28, 2009 — ImageSpan Inc., the creator of LicenseStream, the market-leading licensing and royalty payment automation platform for all media, and liveBooks, Inc., the leading provider of customized portfolio websites and marketing software for professional photographers, today announced that they have formed a strategic alliance to deliver a set of best-in-class services that empower photographers to dramatically extend their online reach and generate new revenues. 

liveBooks, which is dedicated to helping grow and sustain the photo community by providing resources that empower photographers to succeed in business, will promote LicenseStream Creator to the 5,000 photographers and other imaging professionals using its services and offer discounts that make it easy for these customers to promote, protect, license, track, create new revenue streams and settle royalties for new and existing photos. ImageSpan will create a co-branded liveBooks LicenseStream store that will feature liveBooks’ member-generated content.

“Teaming LicenseStream Creator with liveBooks’ offerings provides photographers with best-of-breed solutions that empower them to publish their content directly to the Web and global search engines, extending their online reach so that anyone in the world can find their search-optimized content and pay for it with a mouse click,” said Iain Scholnick, chief executive officer, ImageSpan. “By offering LicenseStream Creator to its customers, liveBooks is helping photographers increase revenues with incremental publishing on the Web via a world-class, comprehensive stock business platform as a very accessible Web-based managed service that is easy to use and that requires little investment. Individual photographers, as well as major media and entertainment companies, today want to make their entire catalog of media – not just the hits – available online to maximize their assets’ value. We can help them realize that goal.”

liveBooks will provide a special promo code that its customers can use to take advantage of special promotions when registering for LicenseStream Creator services.

“By turning major search engines into a storefront for licensing images, LicenseStream can help our customers immediately monetize their content while driving new buyer traffic to their websites,” said Andy Patrick, CEO and president, liveBooks. “LicenseStream’s ability to automate the payment and distribution of royalties, as well as track stolen content both saves liveBooks clients a lot of time while adding new revenue sources.  We look forward to working with ImageSpan to help our customers take their businesses to the next level with LicenseStream Creator.”

About ImageSpan
ImageSpan is the creator of LicenseStream, the market-leading licensing and royalty payment automation platform for all media types and businesses, from individual creators to enterprises. LicenseStream makes content intelligent, so it moves freely across the Web with defined ownership, rights and restrictions, enabling pricing based on use. By making content intelligent, LicenseStream creates new efficiencies and frees resources to develop new distribution and marketing channels to drive incremental revenues. ImageSpan’s services include LicenseStream Creator, LicenseStream Business Edition, and LicenseStream Enterprise. Enterprise partners using the ImageSpan platform include Omnicom, Visible World and online advertising agencies. ImageSpan offers a number of delivery options including deployment through Adobe software. Founded in 2003 and based in Sausalito, California, ImageSpan is the exclusive provider of license registry services to the PLUS Coalition, the international, multi-industry standards body for image licensing. For more information, please go to www.imagespan.com or call (888) 921-1221.

About liveBooks
liveBooks, Inc. is the leading provider of professional, custom designed portfolio websites that enable creative professionals to easily upload, edit, market, send and sell their content and services in a simple, streamlined way. Founded by photographers in 2002, liveBooks is committed to empowering creative professionals with the software, technical support and education necessary to effectively leverage the power of the Internet to grow their business and build successful careers.
As an active participant in the photo community, liveBooks provides educational content through its blog, webinars and workshops nation wide. Additionally, liveBooks Conscious Communities project philanthropically supports efforts to drive social change through photography.

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