Imation AquaGuard CDs and DVDs
Imation Press Release
Imation Inkjet Printable CDs and DVDs with AquaGuard™ - Water-Fast Surface Now Available - New product makes water and smudge resistant printed images jump off the disc with vibrant colors and crisp designs that last
OAKDALE, Minn. (May 8, 2006) – Print images with lasting impact on the new Inkjet Printable CDs and DVDs with AquaGuard™ surface from Imation Corp (NYSE: IMN)—available in mid-May through Imation authorized distributors. Thanks to the first-of-its kind AquaGuard nanoparticle technology, the new discs feature a whiter, brighter surface that provides a better canvas on which to print vibrant, lasting impressions. Printed images and text are also permanently locked into the disc’s surface – even when handled immediately after printing or when exposed to water.
Inkjet disc printing – as part of the fast-growing printable media market – is an efficient and cost-effective solution for duplicators who create CDs or DVDs, and the businesses or consumers they serve. Imation’s Inkjet Printable Media with AquaGuard surface, the world’s first water-resistant and smudge-resistant inkjet printable media, alleviates traditional concerns about the appearance and smudging of inkjet disc printing compared to more expensive thermal disc printing. A white paper about AquaGuard technology is available at www.imation.com/aquaguard.
“AquaGuard is a triple play for media design flexibility – the whiter surface allows for more vibrant color and the smudge resistance of our new CDs and DVDs sets the new quality standard for inkjet printable media,” said Tom Lally, U.S. executive director of sales and marketing, Imation. “Businesses and consumers who use our new Inkjet Printable CDs and DVDs with AquaGuard surface will know their printed discs will look the best – a big advantage in today’s image-conscious environment.”
First introduced to the market in February through a private-label product by leading inkjet duplicator manufacturer Primera, Imation’s Inkjet Printable Media with AquaGuard surface has received overwhelmingly positive user feedback.
“One of the major drawbacks to inkjet printing was how easy it was for the printing to smudge,” explained Gabe deMoura and Barbara A. Looby, owners, Gatsby Video Productions, a member of the National Professional Videographers Association. “Now that is history.”
Compatible with leading inkjet duplicators and desktop printers from Canon, Condre, Epson and Primera, Imation Inkjet Printable Media with AquaGuard surface will be available in mid-May in 45-pack spindles for a manufacturer’s suggest retail price (MSRP) of $49.99 for 52x CD-Rs and $59.99 for 8x DVD-Rs or 8x DVD+Rs. For more information on the products and where to buy them, go to www.imation.com/aquaguard.
About Imation Corp
Imation Corp is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. In addition to the Imation brand, Imation Corp’s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, “Is it live or is it Memorex?” Additional information about Imation is available at www.imation.com or by calling 1-888-466-3456.