Impossible has just released a new instant film for Polaroid SX-70 type cameras. The B&W SX-70 Hard Color is the latest in a series of Impossible Special and Limited Edition instant films that offer not just alternatives to the classic, white, square frame made famous by Polaroid – Impossible has created films with black, silver, gold, multiple colors, and tropical and animal skin prints – but also different coloured film emulsions, including sepia, cyan and magenta.The Polaroid SX-70 format is now 42 years old but according to Creed O’Hanlon, the Berlin-based CEO of Impossible CEO, it still relevant and exciting: “Analogue black and white film photography is being rediscovered by a younger generation who are captivated by the magical physicality – and authenticity – of a monochrome picture that develops within a few minutes in the palm of your hand.”

Impossible Press Release

SPECIAL EDITION B&W SX-70 HARD COLOR: THE LATEST ADDITION TO IMPOSSIBLE’S FAST-GROWING FILM RANGE

Impossible has just released its latest Special Edition instant film for Polaroid-format cameras: B&W SX-70 Hard Color.

This is the latest in a series of Impossible Special and Limited Edition instant films that offer not just alternatives to the classic, white, square frame made famous by Polaroid – Impossible has created films with black, silver, gold, multiple colors, and tropical and animal skin prints - – but also different colored film emulsions, including sepia, cyan and magenta. B&W 600 Hard Color matches high contrast monochrome images with rich tones of red, yellow, blue, orange, purple and green in a pack of eight exposures, for an effect that is unexpected but unarguably contemporary.

Impossible Special Edition B&W SX-70 Hard Color can be used in any Polaroid SX-70 type camera.

The Polaroid SX-70 format is now 42 years old but according to Creed O’Hanlon, the Berlin-based CEO of Impossible CEO, it still relevant and exciting: “Analog black and white film photography is being rediscovered by a younger generation who are captivated by the magical physicality – and authenticity – of a monochrome picture that develops within a few minutes in the palm of your hand.”

In just half a decade, Impossible has made analog instant photography intriguing and exciting again, even for those who aren’t ‘serious’ photographers. And the medium is exerting an increasing influence on popular visual culture. Impossible has supported this with a wide range of color and b&w films for Polaroid SX-70, 600 and Image-Spectra cameras, large format 8 x10, and its own-branded hardware, notably the Instant Lab – which enables digital images on an iOS (and, soon, Android) smart phone to be transformed into real instant photographs.

The new Impossible Special Edition B&W SX-70 Hard Color for Polaroid SX-70 cameras will be available on the 7th October through the Impossible Online Shop and selected resellers worldwide.

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