The Impossible Cyan 600 and Magenta 600 Monochrome are the first in a new series of Impossible monochrome films. “We have been experiencing a huge demand for films that take users out of the ‘norm’ of the classic square, white frame everyone recognises as a ‘Polaroid’,." says Creed O’Hanlon, Impossible’s Chief Executive Officer. "Impossible photographers like to push the boundaries of their creativity and we try to support them with a range of different instant film materials." Impossible Cyan 600 Monochrome and Magenta 600 Monochrome can be shot in any Polaroid 600-type camera or Impossible’s own Instant Lab. The films will be available on Wednesday 22nd October, from the Impossible Online Shop and selected resellers worldwide.

Impossible Press Release

Monomania: Introducing Impossible Cyan 600 and Magenta 600 Monochrome

Earlier this year, Impossible released test films for 600 and SX-70 cameras which featured monochromatic emulsions in cyan and magenta Cyanograph and Magentatype, as they were called, were instantly popular with Impossible’s more adventurous photographers.

Following an unprecedented number of requests, Impossible has decided to develop these films further as part of its standard range of products.

The result: Cyan and Magenta 600 Monochrome for Polaroid 600 cameras and the Instant Lab. They are the first in a new series of Impossible monochrome and duochrome color films that offer an experimental twist on conventional b&w and colour films.

As Creed O’Hanlon, Impossible’s Chief Executive Officer, says, “We have been experiencing a huge demand for films that take users out of the ‘norm’ of the classic square, white frame everyone recognizes as a ‘Polaroid’. Impossible photographers like to push the boundaries of their creativity and we try to support them with a range of different instant film materials." Impossible Cyan 600 Monochrome and Magenta 600 Monochrome can be shot in any Polaroid 600-type camera or Impossible’s own Instant Lab. It can also be used in Polaroid SX-70-type cameras, providing a neutral density filter is used.

For the past six years, Impossible has continued to innovate and refresh a medium that many once believed to be dead but is now one of the hottest segments in the photographic world.

The small company, whose creative headquarters is in Berlin, Germnay, has exerted an increasing influence on popular visual culture, shifting taste from the virtual to the visceral with a wide range of color and b&w films for Polaroid SX-70, 600 and Image-Spectra cameras, large-format 8 x10, and its own-branded hardware, notably the Instant Lab – which enables digital images on an iOS or Android smart phone or table to be converted into real instant photographs.

Cyan 600 Monochrome and Magenta 600 Monochrome will be available on Wednesday 22nd October, from the Impossible Online Shop and selected resellers worldwide.

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