Impossible is inviting photographers around the world to join them on a virtual tour of their factory via the new video streaming app, Periscope. Located in Enschede, Netherlands the iconic factory was the last standing Polaroid factory, with Impossible obtaining it in 2008 to begin their own journey to save instant film. The live virtual tour, which begins today at 12:30pm BST, will give an insight to key film development processes and a glimpse into how Impossible instant films are made. In order to join the tour you need to download the Periscope app and give @Impossible_HQ a follow on Twitter. The streams will be available on Impossible's Periscope feed for 24 hours for those who missed the live stream.

Impossible Press Release

Behind the scenes: Join Impossible on a live tour of their factory with live streaming app Periscope

Starting at 1.30pm CEST this Friday, viewers will be treated to a behind the scenes tour of the former Polaroid factory via the new video streaming app, Periscope, which will give an insight to key film development processes and a glimpse into how Impossible instant films are made.

Located in Enschede, Netherlands the iconic factory was the last standing Polaroid factory, with Impossible obtaining it in 2008 to begin their own journey to save instant film.

Since then it has gone on to become a hub of photographic magic and activity, producing reformulated versions of classic Polaroid instant film formats, including SX-70, 600, and Image-Spectra, as well as 8x10.

The hottest streaming tool of the moment, Periscope is designed to give users the tools to broadcast their experiences via live video streaming. 

"It’s always been important to me to show the amazing things that happen at the Impossible factory and introduce the people behind our film. Periscope’s live streaming capabilities make this super simple and we’re excited to show you around! "- Oskar Smolokowski, Impossible CEO

Want to join the virtual tour? Download the Periscope app and give @Impossible_HQ a follow on Twitter to get access and live updates once streaming starts 12.30pm GMT, 1.30pm CET. The streams will be available on our Periscope feed for 24 hours for global audiences that missed the live stream.

The tour will also be announced across the Impossible social media channels including Twitter and Facebook so keep an eye out for any further updates!

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