The Impossible Project has released a new Special Edition Color SX-70 Skins instant film for Polaroid SX-70 cameras. The film features frames patterned with zebra, rattlesnake, tiger, crocodile, fish, giraffe, leopard and iguana skins, resulting in a picture that is instantly recognisable. “Impossible has always been a favorite of the fashion crowd,” says Alex Holbrook, Impossible’s Berlin-based Marketing Communications Manager. “Skins underscores Impossible’s position as the instant film brand of choice among industry creatives, as well as a perception that our films offer something indefinably ‘more’ among those fashion-forward customers.” The new Impossible Special Edition Color SX-70 Skins film is available to pre-order from 9th June through the Impossible Online Shop and from 19th June in selected retail stockists.

Impossible Press Release

ANOTHER ORIGINAL IMPOSSIBLE INSTANT FILM – SPECIAL EDITION COLOR SX-70 ‘SKINS’ FOR POLAROID SX-70 CAMERAS

Following the incredible success of Impossible’s Special Edition Color 600 ‘Skins’ film for Polaroid 600-type cameras and the Instant Lab – 14,000 films were sold within two weeks of its release – we are pleased to announce the release of the Special Edition Color SX-70 version.

Like its predecessor, this new film reflects the growing global fashionability of instant analog photography and the demand for something that moves away from the classic white-framed picture that made Polaroid famous.

Impossible’s Special Edition Color SX-70 Skins features frames patterned with zebra, rattlesnake, tiger, crocodile, fish, giraffe, leopard and iguana skins, resulting in a picture that is instantly recognizable and represents a creative take on a classic.

“Impossible has always been a favorite of the fashion crowd,” says Alex Holbrook, Impossible’s Berlin-based Marketing Communications Manager. “Skins underscores Impossible’s position as the instant film brand of choice among industry creatives, as well as a perception that our films offer something indefinably ‘more’ among those fashion-forward customers. We are also seeing a whole new trend of ‘analog selfies’ amongst celebrities who want a return to privacy and individuality.”

Skins SX-70 is the latest in a series of Special Edition films released by Impossible during the past seven months. Others have featured black, gold, silver and mixed color frames for both 600 and SX-70 cameras.

The SX-70 is the most prized and respected of Polaroid’s classic range of instant cameras. Invented by Polaroid’s founder, Edwin Land, the unique folding camera has been used by generations of great artists, from Walker Evans, Robert Frank, David Bailey, and Helmut Newton to Ray Eames, Andy Warhol, and Chuck Close.

“While many serious photographers prefer classic white or black frames for their work, the appeal of the Instant Lab is its surprisingly social sense of fun,” says Alex Holbrook. ‘Our Special Edition films enhance that. The results aren’t anodyne digital prints. Instead, they’re colorful and always distinctive, although still in the immediately recognizable format of an original Polaroid instant picture.”

The new Impossible Special Edition Color SX-70 Skins film is available to pre-order from 9th June through the Impossible Online Shop and from 19th June in selected retail stockists worldwide.

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