myPhotopipe.com Press Release

Atlanta, Georgia and Louisville, Ky. “Photographers are uploaders, not downloaders, and broadband is puzzling to them,” said myPhotopipe.com President Pete Casabonne. “In our recent survey of 52 photographers, studios and agencies, 9 out 10 of our broadband photographers had upload speeds at or below 380K – barely over the legal minimum of 200K, the threshold stipulated by the FCC to qualify as broadband. The broadband experience is not living up to expectations.” To narrow that gap, myphotopipe.com today announced a new set of tools launched at http://www.myphotopipe.com/speedtest/index.html. The tools include an upload test, a download test, a file calculator, and an upload estimator. Additional tools will be released in the next several weeks. Said Casabonne, “In the IT world a speed test is nothing new but to a photographer, who is a mechanical person dealing with lenses and attending events, it is so we selected Ookla, because it has one of the coolest interfaces, and we designed a data pad that calculates their upload time based on the size of their photographs. Overall, these tools demystify broadband and help our photographers better plan their workflow.”

The new toolset comes at a time of enormous growth for online photo print processors. According to the Photo Marketing Association, in the last year alone, online ordering with mail delivery of prints made from digital photographs has jumped 50% to more than 9% of all prints made from digital files. This leads all other categories in share-of-market growth, a trend that is expected to continue. Approximately 1 billion prints were ordered online and delivered by mail.

Unlike most Internet users, digital photographers are heavy uploaders. They upload and send photographs to their clients, they upload photos to make prints, they upload into online albums. Unfortunately, upload speeds are just a fraction of the heavily advertised download speeds, something rarely acknowledged by the cable and telephone companies.

The toolset is free for anyone to use. A user need not register or log-in nor do they need to be a customer of the company.

About myPhotopipe.com
myPhotopipe.com is one of the nation’s leading online web sites for serious amateur and professional photographers. With more than 94 print options, it affords digital photographer more choices while offering professional color management, professional papers and hand inspections.