iView Multimedia and Memory Corp Press Release

Memory Corp encourages digital photographers to manage their creativity with iView Media - iView Media bundled with new PRO X memory card range

LONDON, Mar. 9, 2006 – Digital asset management (DAM) pioneer iView Multimedia and Memory Corp, the European designer and manufacturer of digital storage and memory products, have partnered to promote the importance of cataloguing, archiving and digital asset management through an exclusive product bundle. Memory Corp’s new PRO X range of memory cards, launched at CeBIT 2006 (Hanover 9 th – 15 th March), will include a fully licensed version of iView Media from the award winning DAM software developer iView Multimedia. The purchase of a PRO X memory card will also include an exclusive discount on upgrading to iView Multimedia’s professional DAM tool, iView MediaPro.

The bundle of iView Media and PRO X memory cards will increase efficiency and streamline the digital workflows of professional photographers and other creative professionals. The bundle marries the PRO X range’s exceptional data transfer rate and iView Media’s ability to quickly and easily import, sort, organize and manage very large volumes and types of digital files.

The Pro X CompactFlash and Secure Digital cards are targeted at customers who require the optimum speed, performance and reliability in portable digital storage devices

iView Media offers the perfect introduction to DAM. Once the benefits of effective file management are realised, professionals who are serious about streamlining their digital workflow and increasing their efficiency may wish to upgrade to iView MediaPro.

Yan Calotychos, founder and CTO of iView Multimedia said, “iView welcomes the chance to collaborate with other key performers in the digital photography market. We listen to the needs of our customers and look beyond our own software to the other tools they use. This partnership with Memory Corp provides professional photographers with a risk free introduction to the world of digital asset management.”

John Rasmussen, CEO of Memory Corp said, “The PRO X series of digital memory cards was developed with the needs of professional photographers in mind. Through its industry leading solutions, iView Multimedia has demonstrated its expertise in addressing the needs of professional digital photographers. Memory Corp’s partnership with iView enables professional photographers to experience the best in digital asset management with the best in digital storage.”

About iView Multimedia
iView Multimedia is a software development and publishing company based in London, U.K. Its flagship product, iView MediaPro, is the leading digital asset cataloging solution for creative professionals who need to streamline their processes, shorten time to market, and eliminate costs from the production cycle. iView MediaPro locates, captures, organizes, annotates, searches, retrieves and presents digital content, quickly and easily. The software integrates seamlessly into the creative professional’s established workflow.

Since its first product release in 1996, iView has attracted a reputation for market-leading innovations in the digital asset management market. It continues to enhance this reputation, and its products are widely recognized as best-of-breed.

About Memory Corp
Headquartered in Antwerp, Belgium, Memory Corp is a European designer, and manufacturer of high quality memory, and digital storage products. Memory Corp is the safe choice to record, view, store or transport the most treasured moments in your life.

Memory Corp enjoys membership of the CompactFlash Association (CFA), Secure Digital Association (SDA), and the MultiMediaCard Association (MMCA). Our team of engineers has strong relations to several branded computer manufacturers which ensure compatibility of Memory Corp branded products.

Memory Corp has sales offices in Belgium, Denmark, France, Germany, Taiwan and the United Kingdom.

www.memorycorp.com