PMA Newsline International Press Release

European photo specialty retailer Jessops is now selling a range of cameraphones in a joint agreement with Vodafone. Jessops will offer a selection of mobile phones, each with a built-in digital camera, with customers being connected to the non-contract pay as you talk service on Vodafone live!. The choice of phones will include models from Sharp, Motorola, Sony Ericsson and Sagem.

The Vodafone live! service offers a host of features including picture messaging, games, polyphonic ringtones, e-mail, and a wide range of information and entertainment services.

The company says the move reinforces Jessops’ continued commitment to remaining at the forefront of digital imaging, and is set to further expand the company’s customer base - with industry experts predicting camera phone ownership will reach 55 million handsets worldwide in 2003, rising to 130 million in 2004.

“Jessops has a proud history of digital imaging innovation - including being the first to introduce digital camera demonstration areas in stores, and the first to offer in-store digital processing, says Jessops’ chief executive Derek Hine. “By offering picture messaging mobile phones we’re again demonstrating our commitment to embracing the latest imaging technology, and maintaining our market leading position in this exciting and fast moving field.”

In other Jessops news, the retailer is working with national charity CLIC - Cancer and Leukaemia in Childhood - to raise funds for children with cancer and leukemia. The campaign entitled ‘Click for CLIC’ aims to raise at least ?50,000 by the end of 2004 and Jessops is celebrating the new partnership by presenting CLIC with a cheque for ?5,000, the company said.

Jessops launched the campaign by supporting CLIC’s ‘Win a day off work’ fund-raiser Dec. 12th - whereby companies donate extra days holiday to raffle off amongst staff to raise funds.

CLIC offers practical hands-on care and has a unique all-embracing approach to the well being of children affected by cancer and their families. CLIC fund specialist doctors, nurses, and play specialists, care grants, home from home accommodation, research and teenager support.