Today marks the official opening of Jessops' 51st UK store in North Street, Brighton. The new shop will offer Brighton the full portfolio of Jessops services. Customer can take advantage of the professional expertise of staff by enrolling on one of the many Academy Courses available to all levels. Other new services on offer include a Rental Service, Trade-In offering, Sensor Cleaning, one-to-one photography tuition, an on-site lab for photo printing products made in-store within the hour, and access to a large range of cameras and accessories. “Our success is a multi-channel strategy, within which the high street plays a key role,” says Neil Old, Jessops CEO. “It is all about giving shoppers choice on how to buy: whether that’s in-store where they can get hands on experience, by phone, online 24/7, or via the collect at store service.”

Jessops Press Release

Jessops omnichannel strategy reaps rewards as the company opens its 51st store in Brighton

Today marks the official opening of Jessops in North Street, Brighton. The retailer celebrated its 51st UK location in a grand opening ceremony attended by the local community.

Jessops has gone from strength to strength in the last two and a half years. “Our success is a multi-channel strategy, within which the high street plays a key role,” says Neil Old, Jessops CEO. “It is all about giving shoppers choice on how to buy: whether that’s in-store where they can get hands on experience, by phone, online 24/7, or via the collect at store service. And this all comes with the reassurance that prices will be the same across all channels and benchmarked against the leading UK retailers with our ‘Price Match Promise’. The expertise of our staff also plays a big part in our success – last year more than 12,000 people enrolled on our nationwide Academy Training courses to build on their photography skills.”

The flagship shop in Brighton, and the first opening of 2016 for Jessops, is a welcomed addition to one of the UK’s most vibrant cities, helping customers both new and old to capture its urban streets of creativity. Stepping into Jessops Brighton will offer a fully immersive experience into the world of photography where products come alive through touch and feel. Shoppers can experiment with the latest cameras and receive face to face specialist and impartial advice from a team of passionate photographers. “So often specialist advice is overlooked,” says Neil Old. “With Jessops, shoppers can receive the guidance they need to make an informed purchase when investing in a new camera.”

The new shop will offer Brighton the full portfolio of Jessops services. Customer can take advantage of the professional expertise of staff by enrolling on one of the many Academy Courses available to all levels. Other new services on offer include a Rental Service, Trade-In offering, Sensor Cleaning, one-to-one photography tuition, an on-site lab for photo printing products made in-store within the hour, and access to a large range of cameras and accessories.

Retail Operations Director Scott Worger comments: “Brighton is a city steeped in artistry. So it will come as no surprise that our expert team is made up of trained, passionate photographers that live and breathe the subject. When customers come in they can be assured they are getting the very best advice available. Just like all our new stores, Brighton has been designed to offer an immersive experience in which photography really comes alive through touch and feel. Shoppers can get hands-on with the latest kit and take advantage of the years of practical experience shared by our team.”

The arrival of Jessops will be celebrated with an exciting Instagram campaign in which the retailer invites you to publish your best photo of Brighton using the hashtag #HelloJessopsBrighton. The three most creative and exciting Instagram shots will each be awarded with a box print of their winning image which can be collected from the shop. Winners will be announced on Monday 25th April via Jessops social pages.

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