The new Joby UltraFit range of camera straps for men and women are now on sale in the UK. Originally announced at Photokina 2012, the straps are designed to accommodate both CSC and DSLR cameras and are available in a quick-draw, cross-body design for men and women, in addition to a versatile 3-way wearing option. The Joby team conducted extensive user studies with more than 500 photography professionals and enthusiasts and pinpointed how camera straps should fit and move on the body. This research resulted in the patent-pending UltraFit Sling Strap (pictured), built with Joby’s exclusive UltraFit Layered-Pad Technology for lightweight support without the bulk of thick padding. The 3-Way Camera Strap offers photographers a versatile and portable solution with three wearing modes: wrist, neck and shoulder. A convenient alternative to wrapping a neck/shoulder strap around the wrist, this compact strap allows shooters to minimize muscle fatigue with multiple ways to support the weight of the camera. The UltraFit Sling Strap is available now for £41. The 3-Way Camera Strap retails for £33.

Joby Press Release

Over 500 photographers surveyed for new Joby range

The design team at Joby worked with more than 500 photographers to design their new range of high performance camera straps to ensure perfect fit and function for these clever accessories:

Joby UltraFit Sling Strap (bespoke men’s and women’s versions)

Joby 3-Way Camera Strap

The best way to see how these innovative new camera straps work is to take a look at the video on the Joby website:  http://joby.com/camera-straps

Joby UltraFit Sling Strap™

The Joby team conducted extensive research to pinpoint exactly how camera straps should fit and move on the body – recognising the very different body shapes of men and women and the different design elements required for both functionality and comfort.

In both versions the Joby SpeedCinch™ system secures both camera and strap close to the body, freeing up the photographers hands and ensuring the camera is secure while shooting in busy environments.

When the camera is required, the system automatically extends the strap length in one fluid and fast motion – allowing the photographer to bring the camera to eye level in one easy movement - never missing a shot.

For ultimate safety and security, both versions of the Joby UltraFit Sling Strap use premium materials including stainless steel and glass-filled nylon plastic – providing super durability and a secure connection via a ¼ - 20” accessory thread mount.

Joby 3 Way Camera Strap™

Joby designed this versatile 3-way strap to offer photographers a strap with three wearing modes:  Wrist, neck and shoulder.

A convenient alternative to wrapping a neck or shoulder strap around the wrist, this compact strap allows photographers to minimize muscle fatigue with multiple ways to support the weight of the camera. The 3-Way Camera Strap™ allows quick access to impromptu shots in wrist mode or a hands-free option to change lenses in neck/shoulder mode. The breakthrough design uses retractable Dyneema® cord (which is 15 times stronger than steel wire!) to adjust the strap length and secure the camera in place.

Pricing: UltraFit Sling Strap – SRP £41.00, 3 Way Camera Strap – SRP £33.00

For more information about the official JOBY range, visit www.joby.com

About JOBY
Based in San Francisco, California, the JOBY brand was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod™ flexible tripod. JOBY creates creative, award-winning photo, mobile and lighting products that inspire the active lifestyle, and launched a new line of revolutionary camera straps at Photokina. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. For more information, please visit joby.com.

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