JP Distribution Press Release 07/04/04

Johnsons Photopia and Lastolite agree exclusive 2 year contract for UK Photo Market.

JP Distribution, a leading Photographic Industry distributor, is pleased to announce that they have signed an exclusive 2-year contract with Lastolite Limited for the supply of the complete Lastolite product range into the Photographic Channel.

“The entire team at JP Distribution is thrilled at the recent signing of our new two year exclusive contract with Lastolite following our first successful year as partners” commented Steve Kirkham, Managing Director. He went on: “JP Distribution is proud to be associated with the Lastolite brand, which is renowned for continually developing innovative products for the Imaging Industry. Lastolite is a perfect fit for JP Distribution alongside our other leading brand products of Mamiya, Peli and Schneider. The diversity, desirability and ?must have? nature of the Lastolite product range coupled with the knowledge and expertise of JP Distribution can only lead to further success for our partnership.”

Sean Henry, Managing Director at Lastolite was equally enthusiastic about the announcement saying: ?I have chosen Johnsons Photopia for a further two years because of their policy to concentrate on a tight range of complimentary and “leading brand” products.  I know they will dedicate themselves to proactively promoting our exciting and constantly innovative range of products.?

About Johnsons Photopia:
Johnsons Photopia Ltd. has two trading divisions: - JP Distribution - a dedicated trade-only distributor for Mamiya, Sekonic, Lastolite, Peli, Schneider and Kodak Professional Backs; and JP Service Solutions offering major manufacturers a facility for servicing, technical support, returns management and refurbishment of their products.

About Lastolite:
Lastolite Limited is a leading manufacturer of products to the imaging industry. Established 15 years ago with their first product, the original collapsible reflector, the company has become a household name with photographers worldwide. Lastolite continue to develop their already extensive product range and, together with Johnsons Photopia, launched the portable studio, (a 6ft square cubelight), the Ezybalance grey card for colour balancing and the 6’ x 7’ Black/White Collapsible background with detachable train.