Kingston Technology Press Release

Kingston Technology today announced the launch of its 512-MB microSD memory card, further enhancing its rapidly expanding line of mobile memory solutions.  Designed to support current and next generation ‘multifunctional’ smartphones, the new 512-MB microSD offers the increased memory capacity and reduced sized format required to power premium features such as MP3 playback, video-downloads, high-quality cameras and 3-D gaming. Jim Selby, Product Marketing Manager EMEA, Kingston Technology comments, “As more sophisticated smartphones become available, technology-savvy consumers are increasingly demanding larger memory capacities that enable them to download and use content and applications found online. This is in addition to any multimedia content they create themselves.  With today’s advanced video compression techniques, a single 512-MB card can hold several full-length movie downloads.”

Selby continues, “Alongside consumers upgrading their handsets to access news and entertainment on the move, a 512-MB microSD memory card is also ideal for backing up address books, text messages, photos, data files and even your favourite ringtones.”

This trend is confirmed by David Linsalata, a research analyst with international research group, IDC, “From digital music and 3D gaming to TV and video, multimedia is emerging as a clear driver for the future growth of the mobile phone market.  However, without sufficient storage, users will be unable to take full advantage of the multimedia-rich, advanced mobile phones now coming to market.”

Kingston Technology’s new microSD cards come with a Secure Digital (SD) adapter for use as a full-size SD card.  To protect against accidental data loss, the adapter has a built-in write-protect switch. The 512-MB capacity card follows on from the 256-MB microSD card, launched during the Consumer Electronics Show in January 2006.  Larger capacity cards will follow, as Kingston Technology meets the fast growing demands of mobile devices and digital content. 

Kingston Technology microSD Cards

SDC/256
256-MB microSD card
£13 (+VAT)

SDC/512
512-MB microSD card
£24 (+VAT)

Kingston Technology microSD Features and Specifications

Capacities – 256 MB, 512 MB

Dimensions – .43” x .59” x .039” (11mm x 15mm x 1mm)

Speed Rating** – 8.8 MB/sec. read rate; 6.5 MB/sec. write rate

Operating Temperature – 32° F to 140° F (0° C to 60° C)

Storage Temperature – -4° F to 185° F (-20° C to 85° C)

Weight – 0.04 lbs. (1.41g)

Standardized – compliant with SD Association specification standards

Ultra-Portable – extremely small footprint design

Versatile – when combined with the included adapter, can be used as a full-size SD card

Simple – as easy as plug-and-play

Reliable – lifetime warranty

Given the myriad of expansion memory formats selected by wireless handset makers, Kingston Technology offers a variety of mobile memory solutions, ranging from miniSD, microSD and MMCmobile cards, in addition to the standard SD and MMCplus cards currently used for memory expansion purposes in some multifunctional mobile phones. Kingston Technology’s online ‘memory configurator’ at www.kingston.com/uk makes it convenient to locate the best memory product for mobile devices and applications.