Kodak’s new range of All-In-One inkjet printers will be sold in the UK through PC World, Currys and Currys.digital outlets from June 2007. The Kodak 5300 and 5500 All-in-One Printers will cost £139 (RRP) and £209 (RRP) respectively. “Our commitment to changing the rules in the inkjet industry in favour of the consumer is reflected in our decision to partner with DSG international, a quality consumer electronics giant dedicated to bringing its customers the very best in consumer-oriented innovation, first,” said Julian Baust, chairman & managing director, Kodak Limited.

Kodak UK Press Release

Kodak partners with DSG international plc to lead the UK Inkjet Revolution

Europe’s leading specialist electrical retailing group to exclusively sell new line of Kodak All-In-One Inkjet Printers in the UK

London, May 3, 2007 — Eastman Kodak Company (NYSE: EK) today announced a partnership with electrical retailing giant DSG international plc, to exclusively supply the brand new Kodak All-In-One inkjet printers in the UK market through DSGi’s PC World, Currys and Currys.digital outlets, from June 2007.

The decision to partner with Europe’s leading electrical retailing group follows Eastman Kodak Company’s groundbreaking entry into the consumer inkjet market with printers that can save consumers up to 50 percent on everything they print compared to other consumer inkjet printers. PC World, Currys Superstores and Currys.digital stores will stock the KODAK EASYSHARE 5300 and 5500 All-in-One Printers at £139 (RRP) and £209 (RRP) respectively, enabling consumers to affordably print crisp, sharp documents and KODAK lab-quality photos at home using premium, pigment-based inks.  The new printers combine ultimate levels of print quality and ease-of-use, while offering unparalleled low total cost of ownership compared to other leading consumer inkjet printers on the market.

“Our commitment to changing the rules in the inkjet industry in favour of the consumer is reflected in our decision to partner with DSG international, a quality consumer electronics giant dedicated to bringing its customers the very best in consumer-oriented innovation, first,” said Julian Baust, chairman & managing director, Kodak Limited and general manager, CDG/FPG, UK & Ireland, Eastman Kodak Company.

“We dedicate considerable resources to identifying original new products for our outlets and we believe the KODAK EASYSHARE All-in-One Printers not only offer consumers the freedom to print documents and photos frequently, easily and affordably, they also have a pioneering quality which will appeal to our customers,” said Peter Duncombe, buying director, DSG international plc.

Finally – Inks for People Who Like to Print
The KODAK EASYSHARE AiO Printers use Kodak’s premium, pigment-based ink, priced at £6.99 for a cartridge of black ink and £9.99 for a five-ink colour cartridge (RRP). For every £10 spent on colour ink and £7 spent on black ink, consumers can print up to twice the number of pages compared to other consumer inkjet printers. When the KODAK Photo Value Pack is purchased, a 4 x 6-inch photo costs as little as 7p per print.

All-in-One Printer Available from June – Featuring KODACOLOR Technology
The KODAK EASYSHARE AiO Printers feature exclusive KODACOLOR Technology that enables consumers to cost-effectively print crisp documents and Kodak lab-quality photos.  KODACOLOR Technology is a combination of four key elements - pigment-based inks, micro-porous photo papers, colour and image science, and the Micro-Electro-Mechanical-Systems (MEMS) print head - that deliver outstanding results for general purpose printing of text and graphics and stunning colour photos that are sharp and vibrant.

The KODAK EASYSHARE 5300 AiO will be available in June 2007 in all PC World, all Currys Superstores and all Currys.digital stores at £139 (RRP) and the KODAK EASYSHARE 5500 AiO will be available in July 2007 at £209 (RRP) in all PC World stores and selected Currys Superstores.  Online shoppers will also be able to purchase the printers from related DSG international e-tailers (pcworld.co.uk and currys.co.uk) and the Kodak Store (www.kodak.co.uk).

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images. More information about Kodak (NYSE: EK) is available at www.kodak.com.

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