Kodak Press Release 19/07/04

Rochester, N.Y., July 19—“Kodak is a very important member of the Olympic Family. It takes a very active role in helping us stage the world’s greatest event. And through its various marketing efforts, Kodak helps us share the Olympic spirit with the world.”

—Jacques Rogge, President International Olympic Committee

When the first Modern Olympic Games were held in Athens in 1896, Kodak, then just 16 years old, was there.  More than a century later, the Olympic Games remain the pinnacle of athletic endeavor - and Kodak, a long-standing Olympic Sponsor, will again be there, this time providing security badges for all participants, digital medical imaging equipment in the athlete?s clinic, and support for the more than 1,000 professional photographers who will capture the drama of the world?s most photographed competition using both film and digital technologies. Indeed, Kodak will digitize all images -including film - for rapid dissemination around the world.

?Kodak is in the business of capturing and sharing memories, and few world events create positive memories quite like the Olympic Games,? said Daniel A. Carp, Chairman and Chief Executive Officer, Eastman Kodak Company.  ?Over the past 27 Games back to 1896, virtually every record-breaking moment has been captured on Kodak film.  These ATHENS 2004 Olympic Games, however, will mark the first primarily digital Olympic Games in history.  Kodak people are proud to play a key role in bringing digital imaging to the Games with products and services crucial to the conduct of the Games.?

Kodak to operate the world?s largest photo lab.
The Kodak Image Center, an 18,000 square-foot facility within the Main Press Center, will provide traditional film and digital photographic products and services to accredited professional photographers.  Kodak will digitize 100% of the estimated 3 million images to be processed through the Kodak Image Center, making it quicker and easier to share these memorable moments with audiences around the world.  Kodak will also provide photojournalists with on-site image-rich publishing, producing postcards and poster-sized prints of key images for display purposes.  Using the company?s NexPress 2100 digital color press, Kodak will publish daily newsletters, invitations, and daily event guides for sponsors.

Kodak technology will help serve the healthcare needs of the athletes and staff.
Kodak will supply the Olympic Polyclinic, the healthcare clinic located within the Olympic Village, with technologies enabling radiologists to electronically send digital X-ray images, CT scans, and other medical images and accompanying reports to specialists at the ATTIKO University Hospital in metropolitan Athens for consultation, thus helping ensure rapid diagnosis and treatment.

Kodak will also equip the Polyclinic with systems that capture X-ray images digitally in seconds; with innovative dental products to diagnose any injuries that may involve teeth, jaw fractures and dislocations; and with a broad range of services to ensure optimal integration and operation of these advanced systems and products. The Kodak dental film and equipment can be expected to serve as a primary source of dental care for many athletes from all over the world; for some, a first-time experience. 

?Because our systems allow images to be sent electronically to remote specialists, an injured athlete will not have to travel across town for diagnostic imaging services.  This is key, since rapid diagnosis and treatment can mean the difference between an athlete returning to competition or having to drop out of the Games,? said Dan Kerpelman, President of Kodak?s Health Imaging Group and a senior vice president of the company.

Much of the Kodak medical and dental imaging equipment will be purchased by the ATHENS 2004 Organizing Committee for the Olympic Games and will remain at the Polyclinic after the Games conclude.

Security badges by Kodak.
It will be Kodak systems that produce the more than 350,000 security badges and 80,000 visa credentials required for the Olympic athletes, officials, volunteers, and sponsors.  Each credential will be produced in a record-breaking time of just 10 seconds.

Kodak to provide on-site digital services for Olympic spectators.
Olympic fans can print, share, and store their Olympic memories at the Kodak Digital Picture Center, a 2500-square-foot facility located in the OAKA Common Domain.

?For the first time at an Olympic Games, spectators will be able to use KODAK PictureMaker kiosks to print images captured from their digital cameras or mobile phone-cameras,? said Bernard Masson, President of Kodak?s Digital & Film Imaging Systems group and senior vice president of the company.  ?They can also use our online photo services, Ofoto and KODAK Picture Center Online to instantly share their digital photos with friends and family around the world.?

The Kodak Digital Picture Center will also allow fans to create a personalized Olympic photo pin as a unique souvenir from the ATHENS 2004 Olympic Games. Kodak films, one-time-use cameras, batteries, and digital cameras, memory cards, and printer docks will be available for purchase at this facility.

?As much as the Olympic Games provide a platform to showcase Kodak products and innovation, it also offers the opportunity for both to highlight the similar pillars on which they were founded,? Carp said. ?The Olympic Games have a heritage of personal excellence, fair play, cultural understanding and respect for humanity, which are perfectly aligned with Kodak?s corporate values of integrity, diversity, trust, respect for the dignity of each individual, continual improvement and personal renewal, recognition and celebration.?

For more information, see fact sheets attached and visit: http://www.kodak.com/go/olympic