Kodak Press Release

World’s First Wi-Fi Consumer Digital Camera Delivers a Completely New, Unequaled Digital Photography Experience

The Kodak EasyShare-One will cost £399.99 including WiFi card.

Interactive EASYSHARE-ONE Camera Tour Now Available at Kodak.com

LONDON, September 1 2005 ― Eastman Kodak Company announced today that its innovative EASYSHARE-ONE zoom digital camera would be available for purchase this October, coinciding with the beginning of the holiday shopping season. Since it was announced earlier this year, the EASYSHARE-ONE model ― the world’s first Wi-Fi consumer camera ― has won hundreds of accolades from industry organisations and consumer electronics writers for its groundbreaking design and functionality, making it one of the most talked about digital photography products in years.

“The KODAK EASYSHARE-ONE camera does more than just incorporate basic Wi-Fi functionality. It combines Kodak’s signature ease-of-use with groundbreaking technology to give people a single, innovative device for sharing, taking, organising, and printing pictures,” said Mary Hadley, general manager, digital cameras, Eastman Kodak Company.

“With its ability to send e-mail from the camera, to connect to the KODAK EASYSHARE Gallery at home and on-the-go from thousands of public hotspots worldwide, to store up to 1,500 favorite pictures, and to simplify viewing and operation via its unique touch screen and graphical menus, the EASYSHARE-ONE camera marks a new era in digital photography. As the ultimate picture sharing device, it delivers a completely new digital photography experience unmatched by any other camera.”

The company has also developed a new, interactive tour of the EASYSHARE-ONE camera, available at www.kodak.com/go/easyshare-one. In addition to providing 360-degree views of the camera, the MACROMEDIA FLASH micro-site highlights the multiple ways in which people can easily share, take, edit, organise, and print their pictures ― all wirelessly.

Hotspot Providers and Retailers Prepare
Kodak is working with the world’s leading wireless companies to make sharing pictures across town, across the country, or across the globe as easy and convenient as possible. All EASYSHARE-ONE camera purchasers receive a complementary, camera-specific trial service in conjunction with major hotspot providers. In addition to service from T-Mobile USA, with more than 6,000 T-Mobile HotSpots across the United States, EASYSHARE-ONE camera owners will also be able to enjoy public connections in other key world markets. Kodak plans to announce further market-specific service providers, as well as retailers that will sell the EASYSHARE-ONE camera, in the coming weeks.

Global Praise
The EASYSHARE-ONE camera continues to win global praise for its multi-faceted innovation. In addition to receiving extremely high praise from hundreds of journalists and analysts, it has also won some of the consumer electronics industry’s top awards, including:

· “Next Big Thing 2005” from C|NET
· “Best of CES: Picture Perfect” from G4techTV
· “Editor’s Choice” from American Photo
· “Innovative Digital Product” from the Digital Imaging Marketing Association
· “Best of CES – Show Star” from Stuff (U.K.)

From Point-and-Shoot to Point-and-Share
Kodak designed the EASYSHARE-ONE model (£479.99 RRP, including the KODAK WI-FI® Card) specifically for sharing, moving the camera experience from “point-and-shoot” to “point-and-share.” It incorporates multiple benefits that avid picture sharers could only dream of until now, including:
· E-mail and online picture sharing without a computer, using a direct, wireless connection to the KODAK EASYSHARE Gallery service. By connecting to the Gallery through a compatible home or public network*, people can upload pictures and videos for near instantaneous electronic sharing with friends around the world.
· On-the-spot sharing of up to 1,500 favorite pictures, synchronised with a person’s PC-based picture collection, thanks to a huge, 3-inch, high resolution, rotating LCD touch screen that’s protected when not in use, plus a generous 256 megabytes of internal memory†. In addition, when connected wirelessly to the KODAK EASYSHARE Gallery, EASYSHARE-ONE camera owners can also view thousands more of their pictures stored online, including albums shared by their friends and family.
· Significantly enhanced ease-of-use for picture sharing and taking, including the ability to create on-camera albums in which to store pictures, intuitive menu options with touch screen selection, automatic organisation of pictures by date taken, and even richer, graphical scene modes to help get the best possible picture in a variety of outdoor and indoor environments. The dynamic user interface was developed in MACROMEDIA FLASH, a first for digital cameras.
· Wireless picture printing with KODAK PERFECT TOUCH Technology when used with the new KODAK EASYSHARE snapshot printers (optional KODAK WI-FI card required for the printer).
· Pictures with professional-quality colour and sharpness, with the use of a renowned SCHNEIDER-KREUZNACH C-VARIOGON 3X optical zoom lens (36 – 108 mm equivalent), a 4-megapixel sensor, and the exclusive KODAK Colour Science image processing chip.
· Smooth, vibrant video taking and sharing, with its built-in high frame-rate motion and sound recording, plus the ability to share those videos via the KODAK EASYSHARE Gallery.
· Premium customer service from Kodak, providing EASYSHARE-ONE model owners with priority inquiry handling, assistance with the camera’s wireless setup and operation, and other benefits made available to only these customers.

The innovative KODAK EASYSHARE digital photography system — consisting of cameras, viewers, software, docks, home snapshot printers, services, papers and accessories — makes taking, organising, sharing, and printing high quality digital pictures effortless. More information on KODAK EASYSHARE products is available at www.kodak.co.uk.