The Kodak ESP 5 is a small and sleek all-in-one printer featuring a large 3 inch colour LCD display. The ESP 5 has memory card and USB slots to allow users to view, edit and print with or without a computer. It uses Kodak’s pigmented inks that come in a simple two-cartridge setup – a full black cartridge (£6.99) and a five-ink colour cartridge (£9.99). “We are focusing on delivering easy-to-use products that provide superb-quality and save up to 50 percent on everything you print compared to similar consumer inkjet printers.” said Enrico Bradamante, Kodak’s Director of Inkjet Systems, Europe. The Kodak ESP 5 AiO Printer costs £129.99.

Kodak Press Release

Kodak Expands Inkjet Portfolio and Retail Availability with the New ESP 5 All-in-One Printer

Kodak Printers Receive Top Scores in Cost-of-Printing and Print Permanence

London, April 24, 2008 — Eastman Kodak Company (NYSE: EK) continues to change the way the world prints at home with its new KODAK ESP 5 All-in-One (AiO) Printer.  The newest device in Kodak’s consumer inkjet printer portfolio offers the latest in design and performance, providing a high quality, easy-to-use printing system.  It leverages Kodak’s premium, low-cost ink that allows consumers to print more photos and documents for their money.

“Kodak is delivering on its promise to end ink profiteering and to bring people affordable, premium ink with the introduction of the new KODAK ESP 5 All-in-One Printer,” said Enrico Bradamante, Kodak’s Director of Inkjet Systems, Europe. “We are focusing on delivering easy-to-use products that provide superb-quality and save up to 50 percent on everything you print compared to similar consumer inkjet printers*.”

The KODAK ESP 5 AiO Printer (£129.99 RRP) features a small, sleek design with print, scan and copy capabilities. It has a large 3” (7.6cm) colour LCD display along with memory card and USB slots to allow consumers to view, edit and print with or without a computer.  The KODAK ESP 5 uses Kodak’s high-quality pigmented inks that come in a simple two-cartridge setup – a full black cartridge (£6.99 RRP) and a five-ink colour cartridge (£9.99 RRP).

ESP 3 Printer Availability and Pricing
The Kodak ESP 3 Printer is available in the UK now from selected retailers, retailing for £79.99. The ESP 3 Printer combines high quality picture and document output with outstanding value. It also features a new software feature – Facial Retouch – that enables consumers to enhance their personal photographs in their own homes by reducing blemishes and enhancing facial features in just one click.

Growing Channel Presence
Kodak continues to expand its global reach. With its revolutionary inkjet business model and groundbreaking consumer value proposition, Kodak has added additional premier retail accounts to its international distribution channel including consumer electronics, office superstore, warehouse and mass merchandising outlets.  New retail partnerships in existing markets include Target Retail Department Stores in the U.S., as well as London Drugs and Canadian Tire in Canada.  Beginning in the second half of 2008, Kodak will broaden its current distribution network of more than 8,000 retail stores by expanding into Latin American countries. 

Top Scores in Cost-of-Printing and Print Permanence
A leading industry research firm, QualityLogic, Inc., recently conducted tests of ink yield of Kodak AiO printers and other leading consumer inkjet printers.  The results confirm that one year after launch KODAK AiO Printers continue to offer consumers the best ink value compared to competitors’ similar consumer inkjet printers. Kodak estimates that consumers who use KODAK AiO Printers can print up to twice as many pages for every pound spent on ink compared to the industry average.

Recently the printers were tested extensively by a leading independent permanence testing laboratory, Wilhelm Imaging Research (WIR). According to the results of the industry’s first five-factor print permanence test, spearheaded by WIR, the KODAK AiO Printers and premium pigment-based ink achieved the highest level of overall print permanence of any current consumer desktop printer system tested by WIR. The KODAK AiO Printers, ink, and media achieved WIR Display Permanence Ratings and Album/Dark Storage Ratings of greater than 125 years. 

More information about the results of Wilhelm Imaging Research and QualityLogic findings regarding KODAK EASYSHARE Inkjet Printers and Kodak’s advanced pigmented inks and papers can be found at www.kodak.com/go/inkdata.

*Savings based on ink costs only for home printing of documents and photos, compared to the average ink costs of comparable consumer inkjet printers. Actual results may vary.  For more information visit www.kodak.com/go/inkdata for details.

About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com, and our blogs: 1000words.kodak.com, and 1000nerds.kodak.com.

Editor’s Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes store by typing “Kodak Close Up” in the search field at the top of the iTunes Store window.

Kodak, EasyShare, and ESP are trademarks of Eastman Kodak Company.

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