According to Kodak, Brits spent a staggering £600million on printer ink in 2008. The American giant has recently launched a campaign “against rip-off ink prices”, claiming that on average a consumer would save £75 a year by switching to an all-in-one printer with allegedly high quality, low cost ink. Click through / read on to find out what else they have to say.

Kodak Press Release

KODAK EXPOSES GREAT PRINTER RIP-OFF… AND DOES SOMETHING ABOUT IT

In 2008, Brits spent a staggering £600million on printer ink…  So it comes as no surprise that fed-up consumers are demanding an end to over-priced ink in an effort to save cash.

These startling figures have been unveiled by KODAK, who, by exposing the extent of the issue, aims to help consumers make more informed decisions about the best value printers when it comes to replacing ink cartridges, which could result in saving an average of £75 a year.  In many cases with popular models of printer, this saving could even be much more.

Enrico Bradamante, head of Kodak’s Inkjet Printer division explains, “Many consumers have been lured by offers of cheap printers, but, more often than not these come with the burden of having to spend more on the replacement ink cartridges than the printer cost in the first place.  Many consumers are simply fed up of paying such a high cost for ink.  We firmly believe it’s time for a change and are willing to put our money where our mouths are, with a promise to provide high quality low cost ink.”

With more people working from home, be it office work, managing household expenses, purchases and chores or the kids’ homework, the cost of printing in the home is higher than ever, but many consumers resent having to pay upwards of £30 for replacement cartridges, in some cases £40-£50, often not much less than the printer was in the first place.  By switching to an All-in-One printer with high quality, low cost ink, on average a consumer would save £75 a year.  And it’s easy to see how, with a black cartridge costing just £6.99 rrp and a colour cartridge just £9.99 rrp

Claire Sweeney, an expert in quick, easy and value-led tips around the home, is supporting Kodak’s campaign against rip-off printer ink prices.  She says “It’s surprising how much we find ourselves printing at home these days, whether it’s insurance policies, travel tickets, shopping lists or discount vouchers, so any way we can save a few pounds during the recession has to be good news.  It makes much more sense to spend £17 on new cartridges than £40!”

To help calculate exactly how much they could save on ink consumers can visit www.printandprosper.com, where over 130 printers and savings are listed.

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