Kodak Press Release 04/03/04

FOCUS ON IMAGING, 22nd February 2004 - Kodak is introducing a new KODAK PROFESSIONAL BW400CN film, as well as an improved KODAK PROFESSIONAL PORTRA 800 film, further bolstering its industry-renowned portfolio of professional films.  These new films are designed for commercial, wedding/portrait and advanced amateur photographers. “The introduction of these films reinforces Kodak’s commitment to provide film alternatives that continue to meet the creative, business and workflow needs of professional and amateur photographers,” said Myriam Quinones, Product Manager Kodak Professional film. “In today’s image-intensive world, photographers have unique needs.  These new films are designed around what they want - intense colour, beautiful skin tones, fine grain for scanning to digital files and/or black-and-white film that can process as easy as colour negative film.”

KODAK PROFESSIONAL BW400CN film,
The elegance of black and white and the convenience of colour
KODAK PROFESSIONAL BW400CN film is a multi-purpose, black-and-white chromogenic film designed for processing in colour negative chemistry.  Different from traditional black-and-white films, it provides the elegance of black-and-white imagery with the convenience of printing on colour paper. BW400CN provides extremely fine grain, outstanding highlight and shadow detail, and a smooth neutral tone scale.  The film simplifies the way photographers make and sell high-quality black-and-white prints, and it can be developed in any professional lab or retail establishment running a C-41 Process.

In Europe, Africa and the Middle East, KODAK PROFESSIONAL BW400CN film replaces KODAK PROFESSIONAL T400CN and KODAK PROFESSIONAL PORTRA 400BW. Kodak Professional BW400CN film will be available in 35 mm and 120 format. Conversion will be made in a stock-turnover basis, starting Q2, 2004.

Improved High-Speed PORTRA 800 Film
Kodak has also made improvements to the KODAK PROFESSIONAL PORTRA 800 film.  This high-speed film, part of the respected PORTRA colour negative film portfolio, now features finer grain for smooth enlargements and more under-exposure latitude.  This high-speed film is great for candid shots in low light or when capturing images with motion.  Printing compatibility with the other PORTRA films will be maintained.

Photographers continually challenge themselves to deliver superior images for their client or personal use.  Their film choice is based on its ability to meet those expectations.  The new films will continue to take them to a new level of performance and success,? said Quinones. ?BW400CN, and PORTRA 800 reinforce Kodak?s history of giving photographers the tools they need to craft their signature look and style.?

Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, print and view images ? for memories, for information, for entertainment.  The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images).  With sales of $12.8 billion in 2002, the company comprises several businesses:  Photography, providing consumers, professional and cinematographers with digital and traditional products and services; Health, supplying the healthcare industry with traditional and digital image capture, storage and output products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering optics and imaging sensors to original equipment manufacturers; and Display, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials.

(Kodak, Kodak Professional and Portra are trade marks)