The Kodak Picture Protection Plan, available exclusively to Kodak Gallery Premier members, provides an archive CD of all pictures in the event of a hard drive crash. In addition members will receive a credit of up to $500 if photo gift items are destroyed. “Helping people preserve and protect their pictures is as important to us as helping them to creatively tell and then share their stories with others,” said Mark Cook, Worldwide Marketing Director for Kodak Gallery. Kodak Gallery Premier costs an annual $24.99 subscription fee.

Kodak Press Release

Kodak Announces First-of-its Kind Picture Protection Plan to Replace Treasured Pictures

KODAK Gallery to Help Members Easily Recreate Stored Print or Hard Drive Photo Archive in the Event of Loss or Damage

April 16, 2007 | EMERYVILLE, CA — With the explosion of digital images, consumers are now more vulnerable than ever to losing their most precious pictures forever due to hard drive crashes or natural disasters. To help provide better security and peace of mind, Kodak is introducing the KODAK Picture Protection plan, a first-of-its-kind service now available exclusively to KODAK Gallery Premier members at www.kodakgallery.com/pictureprotection.

The KODAK Picture Protection Plan applies to all digital photos stored on the KODAK Gallery, as well as prints and other photo gift items such as Photo Books and Photo Calendars that are purchased through the KODAK Gallery. In the event of a hard drive crash, members will receive an archive CD of all pictures currently in their KODAK Gallery account. In the event that prints and other photo gift items such as Photo Books and Photo Calendars purchased through the KODAK Gallery are destroyed, members will receive a credit of up to $500 to recreate these items through the KODAK Gallery.

In a survey of 1,000 consumers conducted for Kodak*, of whom nearly 60 percent used digital cameras, and 35 percent used film, three quarter of respondents said that they were “very” or “somewhat” concerned about their photos being lost or destroyed. Yet, 70 percent indicated that they did not have a plan in place to replace their photos in the event of a fire or natural disaster.

“Helping people preserve and protect their pictures is as important to us as helping them to creatively tell and then share their stories with others,” said Mark Cook, Worldwide Marketing Director for KODAK Gallery. “For more than a hundred years people from all over the world have trusted Kodak with their most treasured memories and we take that responsibility very seriously.”

The exploding use of digital cameras has created an urgent need for a back-up plan to protect our personal pictures, just as we safeguard important documents and other valuable possessions. This ncludes backing up records on disks or CDs, giving duplicate copies to family members to keep and placing originals in safe-deposit boxes. Uploading digital pictures to the KODAK Gallery and becoming a KODAK Gallery Premier member is one additional way to help keep your pictures safe, in a convenient and easy way.

KODAK Gallery Premier members pay an annual $24.99 subscription fee. In addition to the KODAK Picture Protection Plan, members receive numerous benefits including four unique kodakgallery.com/your name web addresses (see www.kodakgallery.com/samplegallery); unlimited high-resolution photo downloads; and redundant storage for pictures uploaded after subscribing to the Premier Service. Gallery Premier members can add a special print plan that gives them 4x 6 prints at only 10 cents each. This level of membership costs $49.99 annually. More detailed information about the benefits of KODAK Gallery Premier membership can be found at www.kodakgallery.com/premieroverview.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.

Kodak and EasyShare are trademarks of Eastman Kodak Company. - 2007

*Survey conducted by Opinion Research Corporation, September 22-26, 2006.

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