Kodak to Bring Back Ektachrome Film, Now Shipping
Kodak have today announced that one of its most iconic film stocks - Ektachrome - is now shipping, 18 months after it was first announced. Ektachrome film, available from Kodak Alaris, will immediately begin shipping to distributors and stock house dealers worldwide. The new film will initially be available in 135/36x camera format and is expected to be a favorite among professional and enthusiast photographers alike.
Kodak Press Release
Kodak Brings Back a Classic with EKTACHROME
ROCHESTER, N.Y. -- (BUSINESS WIRE) -- To the delight of film enthusiasts across the globe, Eastman Kodak Company today announced plans to bring back one of its most iconic film stocks. Over the next 12 months, Kodak will be working to reformulate and manufacture KODAK EKTACHROME Film. Initial availability is expected in the fourth quarter of 2017.
KODAK EKTACHROME Film has a distinctive look that was the choice for generations of cinematographers before it was discontinued in 2012. The film is known for its extremely fine grain, clean colors, great tones and contrasts.
“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community,” said Steven Overman, Kodak’s Chief Marketing Officer and President of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision, and we are proud to help bring back this classic.”
Kodak will produce EKTACHROME at its film factory in Rochester, NY, and will distribute the Super 8 version of EKTACHROME Film directly.
Kodak Alaris, an independent company since 2013, also plans to offer a still format KODAK PROFESSIONAL EKTACHROME Film for photographers in 135-36x format. KODAK PROFESSIONAL EKTACHROME Film is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional grade photographic media. Availability is expected sometime in the fourth quarter of 2017.
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak or like us on Facebook at Kodak.
KODAK, KODAK PROFESSIONAL and EKTACHROME are trademarks of Eastman Kodak Company
Eastman Kodak Company and Kodak Alaris Press Release
To the Delight of Photographers and Filmmakers Everywhere, New EKTACHROME Films to Begin Shipping
ROCHESTER, N.Y. September 25, 2018 – Eastman Kodak Company and Kodak Alaris announced today the availability of the highly anticipated KODAK EKTACHROME Film line. KODAK PROFESSIONAL EKTACHROME Film E100, available from Kodak Alaris, will immediately begin shipping to distributors and stock house dealers worldwide. The new film will initially be available in 135/36x camera format and is expected to be a favorite among professional and enthusiast photographers alike.
KODAK EKTACHROME 7294 Color Reversal Film in the Super 8 format will also be available beginning October 1, 2018 from Eastman Kodak Company. Availability of EKTACHROME products in the 16mm format will follow later this year.
Resurgence in the popularity of analog photography and motion picture film has created demand for new film offerings. “We recently brought KODAK PROFESSIONAL T-MAX P3200 Film back to market, and the response was overwhelming,” said Dennis Olbrich, President – Kodak Alaris Paper, Photo Chemicals and Film. “Based on the response we’re seeing to beta test images on social media, we expect the return of EKTACHROME E100 to be equally well received.”
“EKTACHROME Film was the choice for generations of filmmakers,” said Steve Bellamy, President, Eastman Kodak Company’s Motion Picture and Entertainment Division. “The distinct and unparalleled look of films like Tony Scott’s “Domino” and Spike Lee’s “Inside Man” could not have been achieved without EKTACHROME. We are extremely excited to reintroduce this film to those who know and love it, and to a new generation of motion picture artists.”
KODAK PROFESSIONAL EKTACHROME Film E100 and KODAK EKTACHROME 7294 Color Reversal Film are daylight balanced color positive films, featuring clean, vibrant colors, a neutral tone scale, and extremely fine grain. The distinctive look is well suited to a wide range of applications, such as product, landscape, nature and fashion photography. Kodak also anticipates a strong demand for Super 8 and 16mm products for use in commercials, music films, and features.