The Lacie Golden Disk is a new external hard drive designed by famed industrial designer Ora-Ïto. The Golden Disk features a unique jewel style while the outside finish actually contains a small percentage of real gold. “The Golden drive encompasses all that is glamour while having the guts to perform flawlessly with glowing performance,” said Lise Manteau, LaCie Desktop Solutions Product Manager. Thankfully the Lacie Golden Disk isn’t as expensive as its name suggests, with prices starting at $189, available late October.

Lacie Press Release

All That Glitters Is Gold As LaCie Ships Its Stylistic Golden Disk

•    Designed exclusively for LaCie by French designer Ora-Ïto
•    A unique golden storage solution to house precious data
•    500GB of capacity under a glitter wave

PORTLAND, OR (September 2007) – LaCie today announced the Golden Disk, a newly designed device created by famed industrial designer Ora-Ïto.  Offering up to 500GB* of storage to house your favorite music, photos or videos, this sleek, liquid-inspired device will become the focal point for any design conscience customer looking to add glitz to their work environment.  The Golden disk offers a unique jewel style while the outside finish actually contains a small percentage of real gold.

Sitting almost silent thanks to fanless operation, the Golden Disk can connect to any universal high-speed USB 2.0 interface.  Cross-platform compatibility allows the Golden Disk to be used on either a PC or Mac, and plug and play setup works fluidly with Windows 2000, XP, Vista, and Mac OSX.

“The Golden drive encompasses all that is glamour while having the guts to perform flawlessly with glowing performance,” said Lise Manteau, LaCie Desktop Solutions Product Manager.  “Coming preloaded with utilities for automatic backups, the Golden Disk shines with its ease-of-use when needing to exchange information with friends and family.”

Availability
The LaCie Golden Disk will be available late October from LaCie direct and widely available via LaCie’s specialized dealer network at the suggested retail price starting at $189.  For more product information, visit www.lacie.com.

About Ora-Ïto
Though his name implies a Japanese background, designer Ora-Ïto is French. A do-it-all designer, he was barely 20 years old when he created the very first virtual brand in 1998. Propelled to the front of the international scene, he then started prestigious collaborations with L’Oréal, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike. For more information on Ora-Ïto visit www.ora-ito.com.

About LaCie
Located in the US, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for PC, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com.

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