Lastolite Press Release 20/04/04

The Ezybox - the world’s first compact, portable softbox

Softbox lighting often makes the difference between an ordinary shot and an outstanding one, but up until now softboxes have generally been relegated to the studio due to their bulkiness and complicated assembly requirements. After years of development to find the answer to softbox portability, Lastolite have used their expertise in collapsible lighting solutions to create the Ezybox, a fully collapsible softbox without rods.

Offering an ideal combination of durability, portability, light quality and control, the Lastolite Ezybox has revolutionized the location photographer?s kitbag forever. Easy to set up and folding down to a third of its size, the secret of the Lastolite Ezybox is in its unique design. Four collapsible panels are stitched together to form a box, which pops up in seconds. A separate diffuser is attached via velcro, then a unique ‘speedring’ adapter attaches in seconds with no screws or fasteners of any type. For further reduction of the light output an optional additional diffuser is available.

Providing a constant colour temperature, the Ezybox delivers bright, even output with reduced glare and extremely low light loss of only half a stop. Available in three sizes, the Lastolite Ezybox has been designed to accommodate the lights and/or strobes produced by most major flash manufacturers.

Recommended Retail Pricing is as follows:

Ezybox 45 ?129.99 inc. Vat
Ezybox 60 ?140.99 inc. Vat
Ezybox 90 ?199.99 inc. Vat

JP Distribution distributes the Lastolite range. For any further information on the full Lastolite range please visit www.johnsons-photopia.co.uk

About JP Distribution:
JP Distribution is a focused, dedicated trade-only distributor of imaging related products and peripherals. Able to trace its roots back to 1743, JP Distribution is one of the UK’s leading independent distributors of imaging products. With a Head Office complex centrally located in Newcastle-under-Lyme, Staffordshire, the company is ideally suited for fast, efficient distribution of products to its customers throughout the UK.