Leaf and Sinar are expanding their strategic alliance to include sharing of digital imaging technology. The first step of the planned cooperation will provide access for Sinar AG to the new Leaf AFi-II medium format system. “Our intention is to combine the extraordinary image quality and digital technology of Leaf products with Sinar’s vast knowledge and experience in creating superior medium format cameras,” said Dov Kalinski, general manager of Leaf. “As we expand our strategic cooperation with Sinar, we expect to see more new products that enhance the offerings of both companies.”

Leaf and Sinar AG agree to expand strategic cooperation to cover imaging technology

Köln, Germany, 25 September, 2008 – Leaf, developer of advanced medium format digital camera systems, and Sinar AG, longtime provider of digital high-end camera solutions, today announced their intention to expand their strategic alliance to include bilateral sharing of digital imaging technology.

The first step of the planned cooperation will provide access for Sinar AG to the new Leaf AFi-II imaging technology in order to round out their innovative range of digital system solutions with the new True Wide Sensor format.

“Our intention is to combine the extraordinary image quality and digital technology of Leaf products with Sinar’s vast knowledge and experience in creating superior medium format cameras,” said Dov Kalinski, general manager of Leaf. “As we expand our strategic cooperation with Sinar, we expect to see more new products that enhance the offerings of both companies.”

“At Sinar we have a sixty year long tradition of excellence in designing and building innovative and precise camera systems for photographers around the globe.” said Wolfgang Keller, CEO of Sinar AG. “The new Leaf AFi-II digital back would complement our own digital product range, like the brand new eSprit 65, perfectly and with this cooperation we will be able to provide solutions for an even broader spectrum of professionals.”

Leaf AFi-II imaging technology
The new Leaf AFi-II imaging technology brings photographers the world’s widest medium format sensor at 56mm wide. It also delivers advances in image quality, flexibility and ease of use, including:

·      Leaf Verto internal sensor rotation for easily changing orientation without turning the camera or adjusting the tripod mount.
·      Leaf SensorFlex technology which lets photographers select from pre-defined crop formats for increased capture speed with variable file sizes while maintaining full image quality.
·      The first medium format camera back with a touch screen LCD display that tilts 90° making it easy to glance at the preview image and histogram and easily adjust settings while staying in position for the next shot.

Sinar digital systems
With Sinar’s system range, every photographer is fully equipped for all professional photography jobs. All Sinar products are designed as system modules which are consistently tailored to the everyday needs of the professional. Together they guarantee maximum quality, operating convenience and value creation.

Modular system solutions from Sinar provide the basis on which existing components can be integrated, giving the photographer the flexibility to deliver the best in every area and to take full advantage of all the potential offered by digital photography.

This is where Sinar strives to make the best possible systems available to its customers, this includes the integration of the new Leaf AFi-II imaging module into the Sinar system.

For more information, you can visit both Sinar and Leaf at Photokina 2008 in Cologne, Germany: Leaf (www.leaf-photography.com) will be exhibiting at Hall 4.2 – stand B-009 and Sinar (www.sinarcameras.com) at Hall 4.2 – stand C-021.

About Leaf: Our science, your art
Since introducing the world’s first digital camera back (DCB) in 1992, Leaf has been recognized as a worldwide leader in the professional photography market. With extensive knowledge of image processing and color management, Leaf has become the preferred professional digital camera vendor for the world’s leading photographers.

About Sinar
The Switzerland based Sinar AG was founded in 1948 by Carl Koch. It is as of 2007 a 100-percent owned subsidiary of Jenoptik’s Optical Systems division, Jena, Germany. Since 1992 Sinar has been offering digital photography systems in the high-end range. The logical modular system comprises digital backs, digital lenses, capturing software and camera components. These enable the user to put together an ideally coordinated camera system in order to efficiently produce sophisticated photographs of the highest quality.

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