Leica Commits to M8
Following recent speculation about a possible full-frame camera, Leica UK have issued a statement re-iterating their commitment to the M8 rangefinder. “There has been much recent speculation concerning the M8, but we can confirm that the current design remains our most important product for 2008/9. As ownership increases, users seem to really appreciate that it is a faithful reproduction of a true classic M, but in digital form.” commented David Bell, Managing Director, Leica Camera Ltd., UK. Leica UK are now offering £500 cash back on the purchase of a Leica M8 and a selected lens. The scheme runs until the end of May 2008 in authorised dealers only and also incorporates the Leica MP and M7 film cameras. Bell also promised new shutter and rear display cover options would be available later in the year.
Leica Press Release
In the past weeks there have been media articles concerning the Leica M8 digital camera body.
Leica would like to take this opportunity to clarify its position and inform you of immediate activity.
A new reward scheme has now (10th March 2008) been introduced in the UK, whereby purchasers of the acclaimed Leica M8 and a selected lens are eligible for £500 cash back. The scheme runs until the end of May 2008 in authorised dealers only and also incorporates the Leica MP and M7 film cameras.
Launching the scheme, David Bell (Managing Director, Leica Camera Ltd., UK) commented, “There has been much recent speculation concerning the M8, but we can confirm that the current design remains our most important product for 2008/9. As ownership increases, users seem to really appreciate that it is a faithful reproduction of a true classic M, but in digital form.”
Bell continues, “the award winning photographer, Tom Stoddart is now to use two M8s on a major EU project. He is a life long Leica film M user and is already in praise of the quality of the M8 digital and its design, which enables him to continue his discreet, intimate and mobile photographic style. It is interesting to note that Tom doesn’t concern himself with camera specifications: for him, the image is all.
In this respect, Leica’s specific CCD sensor design, integrating a very thin cover glass which avoids undesired refractions and the combination with additional UV/IR filters, is getting the very best out of the fabulous M lenses. Similarly, Users are more than happy with the results of the 18 x 27mm CCD size which was a major factor in replicating the true M body size and shape. To further increase M8 longevity there will also be shutter and rear display cover options available later in the year”
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