Leica Launches Illuminated Campaign
Leica presents an interactive multi-content campaign: ‘Illuminated’ is a journey of discovery, where seven photographers will each travel to a city previously unknown to them with a Leica Q camera.
Seven Countries, Seven Photographers, Seven Months – One Camera
In the ‘Illuminated’ campaign, photographers explore cities of the world with the Leica Q.
June 6, 2018. Leica Camera presents an interactive multi-content campaign: ‘Illuminated’ is a journey of discovery, where seven photographers will each travel to a city previously unknown to them with a Leica Q. Each journey – whether to Seoul, Shanghai, Singapore, Sydney, Berlin, Milan or New York – has its own unique theme, where each photographer will create a pictorial portfolio and publish it on the website - https://illuminated.leica-camera.com/. Their task is to discover the city, its people and culture, and to document what they see from new angles and perspectives. The Leica Q will be passed on from one photographer to the next at the end of each trip for the next photographer’s journey of discovery. Photographs of New York City by Hosanna Swee have already been posted and can be viewed online today.
‘The Leica Q enables photographers to spontaneously capture subjects exactly as they are in all photographic situations – from available light and street photography to architecture and landscapes. The seven photographers who explore new cities for the ‘Illuminated’ campaign exploit the entire spectrum of the camera’s functions and capabilities and tell stories that couldn’t be more different in style and content. In combination with curiosity for new experiences, the passion for capturing unforgettable moments in pictures has created exciting visual worlds for everyone who shares the fascination for photography,’ says Steffen Keil, Head of Marketing & Communications at Leica Camera.
The ‘Illuminated’ campaign was created by VIRTUE, the creative agency of VICE, which is also responsible for the creation and production of the content and the website.
Users can already visit https://illuminated.leica-camera.com/ and immerse themselves not only in the fascination of New York City, but also see the cities of Singapore (photographer: Tomaso Baldessarini) and Sydney (photographer: Jesse Marlow) as seen through each photographer’s eyes. Additional cities will follow during the course of the year.
About Leica Camera
Passion for creating perfect pictures. Leica represents a union of craftsmanship, design and experience. It is a beautiful collision of art and engineering, and the future of form and functionality. Leica Camera is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the supreme quality and performance of cameras and lenses, and the iconic images that artists and photojournalists everywhere captured with them. For more information about Leica visit www.leicacamerausa.com, or follow the brand on Facebook,Instagram and Twitter.