Lexar Press Release 30/10/03

Lexar Media Offers Two New Compact, Portable High-Speed Readers Enabling Faster Downloading of Digital Images

Next-generation FireWire and New USB 2.0 CompactFlash Readers Now Available

NEW YORK, October 30, 2003—(PhotoPlus Expo) Lexar Media, Inc. (Nasdaq:LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today announced two new compact, portable, high-speed CompactFlash readers geared toward serious digital photographers. The next-generation FireWire and new USB 2.0 CompactFlash readers offer data transfer speeds up to 400Mb/s and 480Mb/s, respectively. With these readers, users can expect data transfer from CompactFlash to computer to be approximately 4 to 5 times faster than using USB 1.1.

With a USB 1.1 reader, 100MB of image data would take approximately one and half minutes to download, but with a USB 2.0 or FireWire reader, the same amount of data would take under twenty-five seconds. FireWire and USB 2.0 are particularly fast when combined with Lexar Media?s high-speed and professional memory cards.

?Serious digital photographers find speed very important, which is why Lexar Media strives to provide the fastest speeds available in its digital media and readers,? said Dave Klenske, Lexar Media, director of product marketing. ?USB 2.0 and FireWire are designed for large data transfers of images, music and video, and with Lexar?s high-speed media, end users will see dramatically improved transfer times.?

Designed with portability in mind, each reader is approximately the size of four AA batteries and weighs only 1.5 ounces. Both readers feature a protective cap, which securely stores a CompactFlash card inside the reader when photographic equipment is in transport, and doubles as a stand when the reader is in use. This design protects the pins of the reader from external hazards including rough handling and environmental conditions. The second-generation FireWire reader ships with the new ultra thin FireWire cable.

The USB 2.0 reader is backward compatible with USB 1.1 and both readers are fully compatible with Windows200/ME/XP and Mac OS X and 9.1, with no drivers required on these modern operating systems. The FireWire (IEEE 1394a) and USB 2.0 readers are immediately available with estimated retail prices of $49.99 and $24.99, respectively. Both readers include a one-year warranty and access to Lexar Media?s technical support.

About Lexar Media, Inc.
Lexar Media, Inc. (NASDAQ: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry’s most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 60 controller and system patents. Licensees of Lexar Media’s technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.