Lexar Press Release

Lexar Offers Personality and Fun with New JumpDrive® Expression

London, August 2005 – Lexar Media, Inc. (Nasdaq:LEXR), a leader in advanced digital media and accessories, today announced the JumpDrive Expression range of stylish, high speed USB 2.0 flash memory drives that bring an element of fun and personality to portable storage needs.
“Continuing in Lexar’s quest to provide consumer-driven product features and distinctive industrial design, JumpDrive Expression is the newest addition to Lexar’s complete line of USB flash drives,” said Fraser MacDonald, Product Marketing Manager at Lexar. “JumpDrive Expression continues in this tradition, providing functionality well beyond storage with a creative twist appealing to those people who want a little more personality and distinct character in their JumpDrive product.”

Each JumpDrive Expression comes with three different coloured “mood bands” available in a range of hues including green, orange, and blue so users can easily switch out the band to suit their own personality and style. The mood band wraps around the drive to form a durable protective cover that secures the USB cap to the drive so it won’t be lost or misplaced. By switching mood bands, users can express themselves by personalizing their JumpDrive while also benefiting from a simple colour-coordinated method for keeping track of valuable stored files.

Lexar’s JumpDrive products provide functionality that makes it simple to share, carry and store digital photos, music or data files. With cross platform capabilities, JumpDrive users can effortlessly store and transfer files via their computer’s USB port with no driver installation required. Available from July 2005, JumpDrive Expression will be available in 256MB, 512MB and 1GB capacities at a typical street price of £24.99, £39.99 and £69.99 respectively.

For details of retail outlets please call Lexar on 01483 797788.