Lexar Press Release

FREMONT, CA, January 4th, 2007 – Lexar, a leader in advanced digital media and accessories, today announced that it has upgraded its JumpDrive® Mercury USB flash drive with features that include enhanced performance, as well as the advanced PowerToGo™  mobile computing software platform. The speed-rated JumpDrive Mercury also features a convenient built-in capacity meter that lets the user know how much memory is available even when power is removed.  Available in 1GB and 2GB versions, JumpDrive Mercury is Lexar’s first product to feature the innovative capacity meter. In addition, like all Lexar JumpDrive products, JumpDrive Mercury will provide full compatibility with Microsoft® Windows® Vista™, and like all the company’s speed-rated JumpDrive products, it will also be enhanced for Windows ReadyBoost™, which can improve overall system performance by using portable flash memory devices as additional system memory.

Peter Carcione, Senior Product Manager at Lexar, noted: “The newly upgraded speed-rated JumpDrive Mercury is exactly what our customers have been asking for – the best of everything in a USB flash drive. We took the most popular features from several of our best JumpDrives and brought them together in JumpDrive Mercury. In addition to our acclaimed PowerToGo software solution, we are also providing our best selling Secure II software encryption solution. JumpDrive Mercury reflects Lexar’s commitment to continuously adding advanced features and capabilities to our JumpDrives, not only to set them apart from all others in the market, but to also enhance their value for our consumers.”

PowerToGo™: A Major Breakthrough in Mobile Computing
Pre-loaded with the PowerToGo software platform, JumpDrive Mercury represents a major breakthrough in mobile computing. PowerToGo software enables users to “carry” many components of their familiar PC environment by installing and running many standard Windows applications directly from their drive. Existing JumpDrive Mercury customers can get a free version of PowerToGo software by simply visiting www.lexar.com/powertogo and downloading a full version of the software at no additional cost. 

Convenient Built-In Capacity Meter
JumpDrive Mercury’s built-in capacity meter solves a common problem faced by many USB flash drive users, namely, how to gauge the available memory space left on their drive. The easy-to-read meter lets users quickly see how much storage is left on their drive - without even plugging it into a computer. The ultra-thin, shatter-proof display enables users to accurately gauge the available space on the drive, all without a power source. What makes this solution unique is that it requires no software drivers, no administrative privileges and is virtually platform agnostic. 

Advanced Security Features Ensure Data Protection
In addition to the capacity meter and the PowerToGo software platform, JumpDrive Mercury also comes preloaded with Lexar Secure II security software which lets users protect data quickly and easily. A secure area using both password protection and 256-bit AES encryption can easily be created. The user then simply drags files to the secure area and the Secure II software automatically encrypts the files. When the user drags the files out again, they are automatically decrypted.

About Lexar
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand. 

About Micron Technology, Inc.
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

Lexar, the Lexar logo, JumpDrive and PowerToGo are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. Windows, Vista and ReadyBoost are trademarks or registered trademarks of Microsoft Corporation. All other brand or product names are trademarks or registered trademarks of their respective holders.

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