Lexar today announced an agreement with Adobe to provide special discounts on Photoshop Elements 8, Premiere Elements 8 and Photoshop Lightroom 2. All Lexar Professional CF memory cards will offer $100 off the purchase of Lightroom 2, and $30 off Photoshop / Premiere Elements 8. “Our aim is to provide our customers with complete, end-to-end photography solutions to maximize their digital experience from capture to production, and enhance the photos and videos that matter most to them,” said Jeff Cable, director of marketing, Lexar Media, Inc. These new offerings and promotions from Lexar and Adobe will begin in November.

Lexar Press Release

Lexar Media to Provide Consumers with Valuable Savings on Popular Adobe Photo and Video Editing Software

Lexar Media to Offer Adobe Software Rebates and Value-Added Software Trials with All Speed-Rated Memory Cards

Fremont, CA, October 20, 2009—Lexar Media, a leading global provider of memory products for digital media, today announced an agreement with Adobe to provide consumers with special discounts on popular photo and video editing software to enhance customers’ digital workflow experience and post-production capabilities. Lexar® Professional, Platinum II, and Full-HD Video memory cards will offer customers 30-day free trial software and rebate savings on popular Adobe photo and video editing tools. These new value-added offerings from Adobe will provide Lexar customers with special offers on award-winning editing software to maximize their post-production experience and enhance photos and videos captured on their Lexar memory cards. For additional information about the new Adobe offerings from Lexar, visit www.lexar.com.

“Our aim is to provide our customers with complete, end-to-end photography solutions to maximize their digital experience from capture to production, and enhance the photos and videos that matter most to them,” said Jeff Cable, director of marketing, Lexar Media, Inc. “Advanced and reliable editing software is essential in the post-production process and Adobe’s award-winning offerings are among the best in the industry. We are excited to offer Lexar customers free value-added trials and promotional offerings for high-caliber editing software from a company like Adobe.”

All Lexar Platinum II CompactFlash® (CF), and Platinum II and Full-HD Video Secure Digital High Capacity (SDHC™) and Memory Stick Pro Duo™ memory cards will offer:

·                  Free 30-day trial of the popular consumer photo-editing program, Adobe Photoshop Elements 8
·                  Free 30-day trial of the best-selling consumer video-editing software, Adobe Premiere Elements 8
·                  Promotional offer for $30 off the purchase of the complete Adobe Photoshop Elements 8 software
·                  Promotional offer for $30 off the purchase of the complete Adobe Premiere Elements 8 software

All Lexar Professional CF memory cards, speed-rated at 600x, 300x, and 233x, as well as Professional 133x SDHC memory cards will offer:

·                  Free 30-day trial of Adobe’s popular digital photography workflow solution, Adobe Photoshop Lightroom 2 software
·                  Free 30-day trial of the popular consumer photo-editing program, Adobe Photoshop Elements 8 software
·                  Free 30-day trial of the best-selling consumer video-editing software, Adobe Premiere Elements 8 software
·                  Promotional offer for $100 off the purchase of the complete Adobe Photoshop Lightroom 2 software (CF 600x)
·                  Promotional offer for $50 off the purchase of the complete Adobe Photoshop Lightroom 2 software (CF 233x and 300x, and SDHC 133x)
·                  Promotional offer for $30 off the purchase of the complete Adobe Photoshop Elements 8 software
·                  Promotional offer for $30 off the purchase of the complete Adobe Premiere Elements 8 software

“Photographers and videographers worldwide trust Lexar to capture and protect their most valuable photos and videos,” said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. “Many of these users turn to Adobe for their post-production editing requirements and this new offering will help provide a complete solution for their digital imaging and video needs. We are excited to be working with an innovative memory provider such as Lexar to provide our customers with high-performance products to suit their digital lifestyles.”

Beginning in November, these new offerings and promotions with Adobe will be available on participating Lexar Professional, Platinum II, and Full-HD Video CF, SDHC and Memory Stick PRO Duo memory cards. Lexar products are available for purchase online at www.lexar.com.

For more information about these Adobe offerings, visit http://www.adobe.com/products/photoshop/family/

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