Lexar Press Release

Lexar’s Digital Photography Website Quickly Becoming One of the Internet’s Most Valuable Digital Imaging Destinations - Unique Content Helps www.lexar.com/dp Become a Resource for Photography Enthusiasts and a Communication Channel for Professional Photographers

Fremont, Ca., February 6, 2006 – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, today announced that the company’s digital photography website (www.lexar.com/dp) is quickly becoming one of the Internet’s most popular digital imaging destinations for photography enthusiasts worldwide who want to view unique and informative content written by professional photographers. First launched in the spring of 2005, Lexar’s website recently shared its one-millionth page view – a milestone noteworthy by the fact that the majority of visitors are spending significant time on the website and scrolling though a great deal of the original content.

“In addition to the amount of information, the breadth of photography topics addressed on the site is outstanding,” said, John Omvik, director of professional product marketing, Lexar. “Lexar has always served the needs of professional photographers with high performance flash memory cards and unparalleled reliability and support, so it is natural that we provide an industry forum for those striving for excellence in digital photography. We are proud to be a resource for those interested in learning more about photography, as well as a communication channel for professional photographers who want to directly connect with other photo-enthusiasts,” he added.

Lexar’s digital photography website includes valuable tips and tutorials aimed to help photographers of all levels capture better images and have a better overall digital imaging experience. The “pro photography corner” includes a lengthy list of profiles from reputable professional photographers including Greg Gorman, Ron Haviv and Vincent Versace, to name only a few. The site also features case studies contributed by professional photographers that detail steps taken during challenging shoots, comprehensive and creative digital image portfolios, and several professional photographer blogs for timely communication between professional photographers and website visitors.

“Posting blog entries on Lexar’s digital photography website is a cool and interesting channel for sharing my perspective with other photographers,” said professional photographer Didrik Johnck. “Whether I am at the top of Mt. Everest, or sitting in my back yard, I am posting content directly for website visitors who want to know more details and insight into digital photography.”

“The content currently available on www.lexar.com/dp is both informative and inspirational,” said Brian Whiteside, a semi-professional photographer from Ridgecrest, CA. “I visit Lexar’s website because the site is updated frequently and includes valuable tips that I trust and incorporate into my digital photography process.”

Lexar’s digital photography website is full of valuable information that is constantly updated. Noteworthy new content currently posted on the site includes two articles from professional photographers, including an informative article about improving digital imaging workflow provided by John Santoro and an article providing tips on shooting pets by Nick Kelsh. In addition, the site’s most popular article, “Understanding White Balance” by Lexar employee, Jeff Cable, is also available and easily accessible to website visitors. Visit www.lexar.com/dp for more information.