Lexmark Introduces New Photo Papers
Lexmark Press Release
Lexmark International, Inc. (NYSE: LXK) today announced an assortment of photo papers engineered to offer customers a complete home photo printing solution. Optimized for use with Lexmark printers – including the P4350 and X3350, also announced today – and EvercolorTM inks, consumers can generate digital photo output of the highest possible quality.
“With innovative technology, Evercolor inks and now a line of high-quality photo papers, Lexmark offers the best photo printing solution for our customers on the market today,” said Najib Bahous, Lexmark vice president and president of its Consumer Printer Division. “This introduction reinforces the fact that Lexmark offers exceptional quality and value for consumers who want to transform digital images into brilliant photos at home.”
The combination of Evercolor inks and the Lexmark Premium Photo Paper produces brilliant photos that last longer than most traditional photos under display conditions without fading, and more than 200 years stored in photo albums*.
The new paper is offered in both standard Photo and Premium types and range in price from $6.99 for a 20 count 4-inch x 6-inch Premium pack, to $24.99 for a 50 count 8.5-inch x 11-inch Premium pack. A total of eight new SKUs are available at major retailers, beginning with Target in April and Best Buy in July. See www.lexmark.com for more information.
In a separate announcement today, Lexmark introduced two All-in-One (AIO) inkjet printers that set new standards for price and performance, including the Lexmark P4350 – the industry’s first AIO with an LCD screen at $129.* Details are available at Lexmark’s Newsroom.
About Lexmark
Lexmark International, Inc. makes it easier for businesses and consumers to move information between the digital and paper worlds. Since its inception in 1991, Lexmark has become a leading developer, manufacturer and supplier of printing and imaging solutions for customers in more than 150 countries. Lexmark reported $5.3 billion in revenue in 2004, and can be found on the Internet at www.lexmark.com.
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* Based on accelerated fade resistance testing of photos either displayed indoors under glass or stored in photo albums. Photos must be printed on Lexmark Premium Glossy Photo Paper using an Evercolor ink system that includes a Lexmark Color Cartridge and an Evercolor Photo Cartridge. Actual resistance to fading will vary based upon factors such as light intensity and type, humidity, temperature, air quality, drying time, glass, matting, album materials, print media and image.
Lexmark and Lexmark with the diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. Evercolor is a trademark of Lexmark International, Inc.
All prices are estimates, actual prices may vary.