Lexmark Press Release 08/09/04

Lexmark changes the game for photo printing at home

Two new devices bring home the power and simplicity of retail photo kiosks

Lexmark International, Inc. (NYSE: LXK) today introduced two products that dramatically change the at-home photo printing experience.  The result of exhaustive research, focus groups and user testing, every aspect - from innovative industrial design and enhanced performance to unique, value-added bonus features - will simplify the digital photo printing process for busy families.

Kristy Holch, a Group Director at InfoTrends/CAP Ventures observed, “Consumer photo printing has not quite kept pace with the proliferation of digital cameras.  Consumer comments reveal the causes, such as too many steps in the printing process and lack of time.”

The Lexmark P915 Home Photo Printer and the Lexmark P6250 Home Photo Center All-in-One are persuasive alternatives to products from other printer manufacturers and challenge the appeal of photo kiosks at large retail outlets.

?Until now, customers who sought quality, fast prints saw home photo printing as a complex sequence of button pushing and program navigation,? said Najib Bahous, Lexmark vice president and president of its Consumer Printer Division. ?Those days are over. The P915 and P6250 are so sophisticated yet so easy, it?s like harnessing the power of a large photo kiosk.?

Advanced features, simple photo printing
Lexmark has long been known for its purposeful design, but the Lexmark P915 and P6250 take that development philosophy to new heights.  Both products are infused with features that render the photo printing process quick and intuitive.

Both products deliver great results with Evercolor? inks. Evercolor is a unique six-color hybrid ink system that combines the broad color gamut of dyes with the permanence of pigment inks.  Consumers can print brilliant photos that last longer without fading than traditional photos under display conditions and more than 200 years storage in photo albums.*

The hub of both photo printers is located front and center at the LCD display, offering unconventional help to make users? life easier. The 2.5-inch color LCD features:

Count down timer ? busy consumers can multitask while printing their photos, as a timer counts down how long it will take to generate output.

Print preview ? when using these products in standalone mode, the color LCD previews how the printed image will appear.

Built-in video instructions ? a video demonstration visually walks the user through the steps of replacing cartridges, while he/she is actually changing the cartridge.
Additional features that make the printing experience easier include:

Smart software ? designed to work in perfect harmony with Lexmark?s technology, the exclusive Imaging Studio Software helps novice users effortlessly execute photo editing features such as red-eye reduction, cropping and re-sizing, when in PC ? attached mode.

Photo Scan Guide ? The P6250 offers blue LED lights that serve as a reminder of where the top left corner of your document should be placed when scanning a document, for quick document placement—every time.

The P915 and P6250 offer on-board camera card readers, support PictBridge technology and feature six-color output with borderless capabilities. Images can be produced with resolution of up to 4800 x 1200 dots per inch with inks that last for decades under display conditions.*

The Accu-Feed? paper handling system allows for easy switching of media, while sensing technology detects the loaded media type and adjusts the driver for the best possible output.

An embedded storage compartment within the P6250, accommodates a replacement cartridge, so the user can always have an extra one close-at-hand.

Continued Bahous, ?We assimilated mountains of data about busy families and incorporated our findings to create products with unique features and benefits.?

Pricing and availability
The Lexmark P915 Home Photo Printer and P6250 Home Photo Center All-In-One have estimated retail prices of $149 and $249, respectively.

Both products will begin shipping later this month and will be sold in many retailers, including Best Buy, Circuit City, Office Depot, OfficeMax & Staples.  Models may vary by retailer. Business customers can also purchase the new products through CDW, Insight, MicroWarehouse, PC Connection, PC Mall and many other solution providers.  For more product information, visit lexmark.com.