LightScribe and LaCie Press Release

Creative and Easy-to-Use Technology on Display at Macworld 2005

Macworld San Francisco, Jan. 10, 2005 - LightScribe and LaCie announced today at Macworld 2005 that they are partnering to offer the first direct disc labelling drive for Macintosh computers. For the first time, Macintosh customers can burn the data side of a disc, then flip the disc over and burn a precise, iridescent label with their desired text and graphics using the same laser that burns the data. No printer, permanent marker or adhesive labelling is required to develop and burn creative designs onto the CD or DVD.

LightScribe uses the LaCie d2 DVD±RW Double Layer drive’s existing laser to deliver precisely controlled light energy to the disc through an innovative circular writing system. The light energy causes a visible chemical change in the dye coating. The result is a high-resolution label image of art, text or photos. Because the labels are laser etched in a coating applied during disc manufacture, no ink or adhesive labels are required.

The LaCie d2 DVD±RW Double Layer supports burning a full 4.7GB DVD in about five minutes, as well as burning to double layer discs that offer twice the capacity. Easy-to-use DVD creation software allows people to create movies in a matter of minutes complete with menus, thumbnails and backgrounds. With the LightScribe technology, customers can also burn a label that is a high-resolution reproduction of their artwork, text or photos.

“LaCie’s fastest and most durable d2 DVD burner paired with the innovative LightScribe technology delivers the best burning and personalisation available,” said Salem Tirane, LaCie Product Manager. “We’re pleased to partner with LightScribe to make this happen.”

“Now Mac users can create professional-looking CD and DVD labels that are as unique as they are,” said Kent Henscheid, Marketing Manager for LightScribe. “The new LightScribe-enabled LaCie d2 DVD drive represents a great value for Mac users who see creativity, the ability to express themselves, and simple and elegant tools and approaches as paramount.”

LaCie d2 DVD±RW Double Layer drives with LightScribe will be available in early 2005. For more information, visit http://www.lacie.com/products/range.htm?id=10014.

About LaCie
LaCie creates external storage solutions and color monitors that help everyday users and professionals easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton and Porsche Design GmbH make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marché (code 5431). For more information, visit www.lacie.com.

About LightScribe
LightScribe Direct Disc Labelling offers consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on their CDs and DVDs. LightScribe extends standard optical media, recorders and software with an integrated system of media with special laser-sensitive coating, laser control and imaging drive modifications, and labelling software enhancements. LightScribe uses the same laser that burns data in the disc drive to create precise, iridescent labels. LightScribe technology was developed and patented by HP. LightScribe is currently being licensed by optical industry leaders in drive and media manufacturing and by media and software brands. Additional information about LightScribe is available at www.lightscribe.com.