Canon are celebrating 100 million digital compact cameras with a limited edition red version of the new Digital IXUS 980 IS. Just 6,000 cameras will be produced for Europe, Africa and the Middle East. The Digital IXUS 980 IS offers a first for Digital IXUS: a Manual mode that allows control of shutter speed and aperture. The Limited Edition Canon IXUS 980 IS is available from late September priced at £349.99 / €459.99. We have some exclusive shots of the Limited Edition Canon Digital IXUS 980 IS from the UK press launch.

Canon Europe Press Release

Amstelveen, The Netherlands, 17 September 2008: On August 19th Canon shipped its 100 millionth digital compact camera. To celebrate this highlight, Canon today launches a limited edition red version of the Digital IXUS 980 IS. Only 6,000 cameras will be produced for Europe, Africa and Middle East.

Red limited edition
Next to its exclusivity and striking design, the limited edition red Digital IXUS 980 IS offers a first for Digital IXUS: a Manual mode that allows control of shutter speed and aperture . This is ideal for unusual lighting situations or artistic shots. A 14.7 Megapixel resolution gives you the detail for massive, poster-size prints. In addition, Canon’s latest DIGIC 4 processor powers features like Face Detection and Motion Detection Technology - so taking stunning photos becomes easy for everyone. Canon fans that will not be able to get their hands on the exclusive red version can enjoy the same top-notch technology of the
Digital IXUS 980 IS in silver or – for the first time – in all-over black.

360 billion magical moments
Canon launched its first digital compact camera in 1996. Over a 100 Canon digital compact cameras and numerous innovations preceded the limited edition red Digital IXUS 980 IS. With 100 million Canon compact cameras, photographers captured around 360 billion magical moments . The top three of most popular objects of photography includes people, nature and wildlife and informal events .

Key features Digital IXUS 980 IS
  * Eye-catching, stylish 14.7 Megapixel Digital IXUS in red, black or silver
  * 3.7x optical zoom with optical Image Stabilizer
  * The first Digital IXUS with Manual control
  * DIGIC 4 for superb image quality and fast responsiveness
  * Great shots in all situations with Face Detection, FaceSelf-timer, Red-Eye Correction, Motion Detection Technology, Servo AF and i-Contrast.

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