Lomography has launched a new 6x12 film camera. The Belair X 6-12 enables users to take pictures in 3 different formats: regular 6x9 photos, 6x6 squares or 6x12 panoramas. This versatile camera has an interchangeable lens system, allowing you to attach either a 90mm standard lens or a 58mm wide-angle lens; features an aperture-priority auto-exposure system; and comes complete with a flash hot-shoe. Three versions of the Belair X 6-12, including the Special Belair X 6-12 Globetrotter Edition in snakeskin effect leather are now available for preorder at 30% off launch price. Each one includes a 90mm lens and a 58mm Wide-angle Lens. Prices start at £199.

Lomography Press Release

A PIONEERING LOMOGRAPHIC HIGH FLYER:
THE BELAIR X 6-12

AWE-INSPIRING SHARPNESS AND QUALITY
Lomography has developed an entirely new daring and pioneering 6x12 film camera. The Belair X 6-12 brings a new amazing level of lens quality together with a host of exciting new developments. This stylish camera combines all the stunning features of a panoramic medium format camera without being excessive in size. It offers never-before-seen sharpness, depth of field and ultra-wide photos.

MAXIMUM MEDIUM FORMAT FLEXIBILITY
The Belair X 6-12 is built with flexibility and experimentation at heart. Not only can you take advantage of the auto-exposure feature (which has never been seen before on a 6 x 12 panoramic medium-format camera), you can also take pictures in 3 different formats: regular 6 x 9 photos, 6 x 6 squares or 6 x 12 panoramas. This versatile camera has an interchangeable lens system, allowing you to attach either a 90mm standard lens or a 58mm wide-angle lens; both lenses bring high quality photos while still being loaded with the Lomographic charm we all know and love.

PRE-ORDER NOW AND BE A BELAIR PIONEER!
Three versions of the Belair X 6-12, including the Special Belair X 6-12 Globetrotter Edition in snakeskin effect leather are now available for preorder at 30% off launch price.
Each one includes a 90mm Lens and a 58mm Wide-angle Lens

Belair X 6-12 Globe-trotter (Exclusively Available for Pre-Order Customers in a limited run of 300 cameras) - £289
http://shop.lomography.com/belair-globetrotter

Belair X 6-12 Jetsetter - £269
http://shop.lomography.com/belair-jetsetter

Belair X 6-12 City Slicker - £199
http://shop.lomography.com/belair-city-slicker

Main Camera Features
A totally original medium-format camera with automatic shutter settings.
Takes breathtaking 6x12 panoramic photos as well as 6x6 square format and 6x9 photos.
Exchangeable lens system for experimentation and flexibility.
High quality lenses crafted by an experienced optics team.
Hot-shoe for flash attachment.
Bulb setting for beautiful long exposures and multiple exposures!
Extensive ISO Range: 50-1600.
Zone focusing system.

Camera Technical Specifications
Exposure Area: 104 x 52mm (6x12), 78 x 52mm (6x9), 52mm x 52mm (6x6)
Film Type: 120 Roll Film
Interchangeable Lens Mount: 3 Bayonet Type
Auto-exposure Mode: Aperture Priority
Auto-Exposure range: EV4 ~ EV15
Highest Shutter Speed: 1/125
Lowest Shutter Speed (B Mode): Unlimited
Film Sensitivity Supports (ASA/ISO): 50, 100, 200, 400, 800, 1600
Battery Supply: 2x1.5V (2 x LR44)
Multiple Exposure: Yes
Flash Connection: X-type Synchronization Hot-shoe
Tripod Socket Thread: Standard ¼” Tripod Socket

THE FUTURE IS ANALOGUE!

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