Lomography Fisheye film camera announced. Lomo have just announced a new addition to their line-up of wacky film cameras. As the name suggests, the new Lomography Fisheye gives a unique fisheye perspective on the world.

Thanks to Siim teller for letting me know - visit his site at http://spotphoto.blogspot.com/ for more details.

Lomography Press Release

The Fisheye View - How Goldfish and Lomographers See, Experience and Live Life

Lomographers love everything that gets their eyes going and keeps them on their ocular toes, so to speak: the most varied of commonplace and exceptional atmospheres, colours, people and animals in all possible and impossible situations, action, distortion, shifts, deformation and reversals. They simply can’t get enough of all the stuff that expands their visual horizon.

On the lookout for a new genuine kick for our thirsty little eyes, we’ve delved differently, totally fresh, into the topic of seeing, and explored fish’s eyes and the way they see in unfamiliar surroundings - on land, in the fresh air. We concentrated our research on all those goldfish, little ones and big ones, that observe our world out of their aquariums, in homes, in bars, offices, restaurants, shop windows, zoos and other public aquariums, on camp sites etc. Looking out at the world of people, dung beetles and dromedaries! We focused in particular on the optical dimensions of these goldfish’s existence.

And the result was that we then went on to build a beautiful new camera with a chunky lens on the front that can simulate the physics of seeing as experienced by our slippery pals in aquariums the world over. However we also wanted to know more about the psyche of our mute little bros, and very quickly made some sensational findings: Goldfish are the wackiest entities we’ve ever run across, real top-notch freaks, providing perfect Lomographer-compatible companionship!

1.) They are wild, restless marathon swimmers with an inexhaustible supply of energy.

2.) Distance is not their thing - being just a nose away from other life forms and inanimate objects gives them a kick! “Swim right up close every time, and then get a real eyeball full,” is what their inner voice is quietly telling them to do. And that’s just what they do do - with max. glow, with emotion, immediacy, open-mindedness, quasi-licentious concupiscence and utmost enjoyment!

3.) They love the wild life: shrill parties, heavy beats and riffs, oddballs, dumb messages, thick air, brash grrrls, tuff bros, big Joes, fine stuff, dangerous liaisons, smelly socks, just-got-up hair-dos, scratches on faces and on fins….

4.) They particularly crave everything that lives and moves, they are insatiably addicted to the smell of living flesh, to the sound of words, to the excrescence of ideas and to the sight of skin and smiles. They are masters of the arts of entertaining and seduction, with a heart-warming sense of humour and a rampant imagination. The consequence: They’re quite welcome anywhere and loved everywhere!

5.) Goldfish are moral, philosophical, social and ethical heroes. They are profoundly good creatures, endowed with the highest virtues and key to the lock of good fortune: tolerance, honesty, loyalty and social commitment!

Once we’d made this incredible discovery nothing was going to stop us. With our own newly developed fisheye lens and the fantastic know-how gleaned from all those wonderful goldfish, it wasn’t long till we started seeing with the eyes of those little beauties for ourselves. And then the consequences were gargantuan in dimension: an all-round renewal of the way we see the world about us, shifts in the view and dimensions, a massively extended horizon, an incomparable clarity of depth, an undreamed-of unleashing of the user’s perceptual abilities.

The Result: The Fisheye View!

You should find out for yourself exactly what this fisheye view looks and feels like - grab a Lomography Fisheye Package and dive, with your incredibly significant enclosed booklet ‘The Fisheye View’, into the world of the goldfish and the goldfish’s view. And then there’s only one thing for it: Step out into the wild round world of goldfish life - with the Lomography Fisheye camera in your hand.