Lomography UK has erected a massive LomoWall at the Museum of London. Comprising nearly 30,000 analogue photographs of Paralympic athletes in training for the London 2012 Games, the LomoWall spans the Museum of London’s foyer and rotunda. “The LomoWall is likely to be the largest collection of analogue photographs and contributing is a fun way to get into the spirit if the London 2012 Games,” says Linda Scott, Marketing Manager at Lomography UK. The unique exhibition, which is free to attend, opens to the public tomorrow and runs until 6 January 2012.

Lomography Press Release

Lomography LomoWall at Museum of London

13 July 2012 – 6 January 2013
FREE to attend

Almost 30,000 photographs make up a 65 meter Olympic themed LomoWall at the Museum of London opening tomorrow. More than 15,000 people from 32 countries submitted analogue pictures responding to the brief “inspiring and achieving in London’s Olympic year”.

A LomoWall is a wall covered in thousands of snap shot-sized analogue photographs. Famous for the distinctive waves of undulating colour the LomoWall’s abstract appearance comes from the thousands of printed images taken by fans of Lomography cameras from around the world. Close up, visitors are able to enjoy each photo individually, but when viewed from afar the LomoWall resembles a fascinating mosaic artwork in its own right.

Analogue photographs of Paralympic athletes in training for the London 2012 Games also feature in this, the first LomoWall in the UK since 2007. The LomoWall will span the Museum of London’s foyer and rotunda and will be the longest running LomoWall in the UK to date, scheduled to remain up at the Museum for six months.

Chris Holmes MBE, Britain’s most successful Paralympic athlete, with 15 medals for swimming, came to experience the LomoWall. Chris enjoys photography, using what he feels and hears to decide what to shoot.  He is particularly drawn to the Lomography “don’t think, just shoot” philosophy which values everyone’s artistic expression equally.

Chris Holmes MBE explains his love of photography:

“Photos have a universal power, they speak to us across space and time, evoking the feelings made in those moments:  sport, success, life captured by camera, essence in eternity.”
David Spence, Director of Programmes at the Museum of London, said:

“The LomoWall is likely to be the largest collection of analogue photographs and contributing is a fun way to get into the spirit if the London 2012 Games. For the display Lomography has photographed over 30 judo, equestrian, archery and tennis Team GB athletes training for the London 2012 Paralympic Games. This LomoWall is also a celebration of London through the world’s eyes. Participants from over 32 countries have submitted over 21,000 images. Themes like team spirit and urban sporting adventures are emerging along with London’s ability to inspire people from all cultures.”

Linda Scott, Marketing Manager at Lomography UK, explains:

“More and more people are discovering the joys of Lomography through apps on their phones, like Instagram, where the digital image mimics the retro qualities of film shot on a Lomography camera. People are looking for more engagement and satisfaction by learning how to craft these beautiful analogue images themselves. Our partnership with Museum of London aims to encourage people to participate in the creation of a visual record of London in its Olympic year and think again about photography; perhaps even trying out analogue photography for the first time.”

The Lomography LomoWall is free and open until 6 January 2013.

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