Building on the Ten Golden Rules of Lomography, the Lomographic Society has announced its Ten Prophecies for the Analogue Future. In line with the Society’s slogan, “The Future is Analogue”, the ten “prophecies” - some of which sound more like light-hearted advices to new and old Lomography fans - form the basis of a new Lomography competition / promotion.

Organised into two stages, the competition starts today by Lomography’s handing out posters and stickers printed with the Ten Prophecies in their Gallery Stores and online. Lomographers are asked to stick this poster to the most creative location they can think of and take an analogue photo to upload onto the Lomography website. Then, three lucky winners will be sent on a trip to the Lomography headquarters in Vienna.

The details of Stage Two are still to be announced, but the winner will apparently be sent on a trip around the world to visit every single Lomography Gallery Store that exists.

Lomography Press Release

The Lomographic Society International Proudly Presents:
The Ten Prophecies of the Analogue Future

·      Something to believe in: The Official Manifesto proves that the Future is Analogue!
·      Leave the digital grind behind! These Ten Prophecies dive into the philosophical world of Lomography
·      Ten Prophecies Competition: Win a trip around the world or to Lomography’s HQ in Vienna!

Something to Believe in

With The Ten Golden Rules of Lomography firmly set as the foundation for millions of Lomographers worldwide and showing no signs of slowing down, today Lomography announced a fresh manifesto: The Ten Prophecies for the Analogue Future.

Depicting the spirit of an inspired analogue future, the Ten Prophecies will be the new mantra of film photography for decades to come. To help spread these Ten Prophecies across the world, Lomography has published individual limited edition collectible posters and stickers preaching what we Lomographers practice!

The Future is Analogue

Say it loud and proud: We believe the future is analogue! And in order to prove this credo, we’re putting it to the test and analyzing it philosophically. The end result is ten fine prophecies that will go down as the essential manifesto of analogue photography. Have a look at the headlines:

No 1: Leave the digital grind behind

No 2: The return of luck, coincidence, contingency, chance, fortune, emergency & surprise

No 3: Expect the unexpected and the excitement of the experiment

No 4: Lomography will bring back overtones, nuances, smells, shades, dirt & dust and the beauty of real life

No 5: Film & paper ensure originality, authenticity and an everlasting presence

No 6: Look Twice

No 7: Let loose with Lomography

No 8: The Avant-garde is Analogue

No 9: A bazillion fresh analogue tunes await us

No 10: The analogue future is the home of a holy lot of love, joy, fun, sex and… paradise!

Ten Prophecies Competition

To find out what it’s like to live the Ten Prophecies in real life we want you to take part in the most amazing competition we’ve ever held.

Organized into two stages, we will start on February 25th by handing out posters and stickers printed with our Ten Prophecies in our Gallery Stores and online. Lomographers are asked to stick this poster to the most creative location they can think of and take an analogue photo to upload onto our website. Then, three lucky winners will be sent on a trip to our sacred Lomography headquarters in Vienna!

Stage two is still top secret but be prepared for a very creative challenge and an out of this Lomo-world prize! We will send the winner of stage two on a trip around the world to visit every single Lomography Gallery Store that exists. As you already know we only chose the finest locations for our Gallery Stores, such as New York, Rio de Janeiro, Tokyo, Paris, London and Los Angeles. So keep your eyes and shutters open for another unbelievable competition!

To learn more about the Ten Prophecies go to:
http://www.lomography.com/about/microsites

Your Comments