The new Lomo'Instant Automat instant film camera is now available for purchase. The Lomo'Instant Automat features a 35mm (eq.) lens with a 43mm filter thread, a simple 3-step zone-focusing system, a built-in flash with a guide number of 9 (in metres), an LED frame counter, unlimited multiple exposures, automatic shutter speed and aperture settings, and an exposure area of 62mm x 46mm. Pricing for the Lomo’Instant Automat starts at £129/€149/$149.

Lomography Press Release

THE LOMO’INSTANT AUTOMAT Your Everyday Instant Inspiration

Enter a World of Creativity at the Touch of a Button

The Most Advanced Automatic Instant Camera: Lomography has designed the ultimate system where shutter speed, aperture and flash output adjust automatically for impeccably lit shots in any and every light situation.

 Packed with Lomography’s Signature Creative Possibilities: Create surreal works of art or take quick and easy snaps — the Lomo’Instant Automat boasts countless creative features to suit your every need.
 A Meticulously Designed Object Inside and Out: Small, smart, and beautiful inside-out, the Lomo’Instant Automat is available in three striking designs and delivered in a nifty box filled with goodies to keep the creativity rolling.
 Create Your Own Universe: The Lomo’Instant Automat comes with tons of shooting tips to kick-start your imagination. Give them a try and then go beyond — follow your instinct and be your own inspiration.
 Available Now: Following a hugely successful Kickstarter campaign, the Lomo’Instant Automat is available now from the Lomography Online Shop and Gallery Stores worldwide!

THE MOST ADVANCED AUTOMATIC INSTANT CAMERA
The ultimate instant camera for beginners and experts alike, the Lomo’Instant Automat is perfect for fuss-free, everyday shooting. Because aperture, shutter speed and flash output adjust automatically, the Lomo’Instant Automat is always ready — all you need to do is shoot. And with a range of creative shooting modes that let you turn the flash off and experiment with exposure, you won’t be short of options. Seize the moment, snap the shot and hold your perfectly-exposed memory in your hands just seconds later.

PACKED WITH LOMOGRAPHY’S SIGNATURE CREATIVE POSSIBILITIES
Jam-packed with features but super simple to use, the Lomo’Instant Automat makes creativity easy. Focusing quickly becomes second nature thanks to the straight-forward 3-step zone-focusing system and its characteristic click & stop feeling. Easily keep track of how many shots you have left with the nifty digital light counter; shoot unlimited multiple exposures and long exposures up to 30 seconds; take a massive group selfie with the remote control lens cap; mix it up with a Close-up, Wide-Angle or Fisheye lens attachment; or add a pop of color to your flash by covering it with one of four Color Gels. Shake up your point of view, stretch your imagination and never be afraid to try something new.

A METICULOUSLY DESIGNED OBJECT INSIDE AND OUT
Small enough to take with you wherever you go, the Lomo’Instant Automat is available in sleek black, minimalist white and sophisticated red leather. Delivered in a nifty box filled with goodies including photo clips, glue dots, magnet stickers and paper photo stands, you won’t be short of inspiration. Stick your favorite shots on your fridge, give them to your friends, or post them to your mom — the creative possibilities go way beyond the click of the shutter.

CREATE YOUR OWN UNIVERSE
There are no rights or wrongs in instant photography, and that’s why Lomography has created the ultimate automatic camera. All of the technical stuff is taken care of so that you can focus on exploring your imagination, immersing yourself in the bustle around you, and sharing your happiest moments. Each Lomo’Instant Automat comes with creative tips to kick-start your imagination, but there are no restrictions. Create your own universe, be someone else for the day and change the world as you know it — there are no mistakes, only lessons.

AVAILABLE NOW
Lomography could not have asked for a better response to its sixth Kickstarter campaign. Successfully funded in just eight hours, the Lomo’Instant Automat received excellent reviews from all around the world and Lomography would like to say a huge thank you to everyone who backed them. The Lomo’Instant Automat is now available from the Lomography Online Shop and Gallery Stores worldwide, along with tons of accessories that are sure to keep you inspired on all your creative photography escapades. Embark on an instant adventure today — get a Lomo’Instant Automat now at prices starting from just 149USD/149EUR/1190HKD!

TECHNICAL SPECIFICATIONS
 Film Format: Fujifilm Instax Mini Film
 Exposure Area: 62mm x 46mm
 Shutter Speed: Bulb (maximum 30 seconds), 8s-1/250 (Auto Shooting Mode)
 Aperture: f/8, f/22
 Exposure Compensation: +1/-1 Exposure Values (Ambient Exposure)
 Film Ejection Mechanism: Motorized
 Multiple Exposures: Unlimited
 Built-in Flash Guide Number: 9 (m)
 Built-in Flash: Automatic Flash & Flash Off Mode
 Zone Focusing Setting: 0.6m / 1-2m / infinite
 Tripod Mount: Yes
 Remote Control: 2 sensors (one at the front, one at the back), transmission via Infrared
 Remote Control Sensor Range: 1-2m in bright sunshine, up to 5m indoors
 Film Counter: LED indication, counting down
 Battery Supply: 2 x CR2 batteries (2 x 3V)
 Remote Control Battery Supply: 1 x CR1632 batteries (3V)
 Filter Thread Diameter: 43mm
 Lens Attachments: Close Up, Wide Angle, Fisheye lenses

Your Comments