The Kickstarter project designed to help fund the commercialisation of the Lomo'Instant camera stormed past its original $100,000 goal in the first 24 hours and is now well on its way to the 1 million mark. So far, four more color flash gels and a camera strap for each instant camera backer have been added as stretch goals. And now Lomography has announced that if the project reaches $1,000,000, there will also be a Lomo’Instant Close-Up Lens given for free to all camera backers. The macro converter, which allows a 10-15cm closest focusing distance, can be attached to the Lomo’Instant Camera’s built-in wide-angle lens. Interested readers are encouraged to check out the website below for more information.

Website: Lomo'Instant on Kickstarter

Lomography Press Release

Lomo’Instant Camera On Track To Hit $1,000,000 For Exciting New Kickstarter Stretch Goal

• Making Kickstarter history with the most creative instant camera in the world
• Massive support means exciting new stretch goals for backers
• Mountains of features for never-ending and instant experimentation

On May 27th, Lomography started crowdfunding the Lomo’Instant Camera via Kickstarter, intensifying our love for instant photography. With strong support for the world’s most creative instant camera, the project stormed past its original $100,000 goal in the first 24 hours and is now well on its way to the 1 million mark. Lomography would be the first company ever to have 2 Kickstarter projects within the Design category both reach over $1,000,000 and only the 5th company ever to do this in the history of Kickstarter. So far, four more color flash gels and a camera strap for each instant camera backer have been added as stretch goals. And now Lomography has announced that if the project reaches $1,000,000, there will also be a Lomo’Instant Close-Up Lens given for free to all camera backers. The lens, allowing a 10-15cm closest focusing distance, can be attached to the Lomo’Instant Camera’s built-in Wide Angle lens.

A New Era of the Instant
The nifty Lomo’Instant packs a powerful punch with its experimental features and that classic great feeling a real photo brings. With its 3 shooting modes, portrait and fisheye lens attachments plus a plethora of features including color flash gels, unlimited multiple exposures, easy 2 step focusing and infinite long exposures, the Lomo’Instant sparks a new wave in instant photography development. Available in four stunning editions and loaded with the widely available Fujifilm Instax Mini film, this is a fast, creative and fun way to achieve fantastic real life photos through a really accessible form of analogue photography.

Never Stop Creating
Following successful instant adaptions of their iconic cameras, Lomography is using 20 years of photographic and technological knowledge to launch the most creative instant camera yet. To help this project hit the 1 million mark and beyond for more exciting stretch goals and to make the most of lots of exclusive money saving deals, back the Lomo’Instant on Kickstarter today: https://www.kickstarter.com/projects/lomography/the-lomoinstant-camera

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