Lomography are launching a Kickstarter campaign for their new Lomo'Instant Square camera. Billed as the very first analogue instant camera to produce Instax square pictures, the Lomo'Instant Square features a 95mm glass lens for super sharp photos and an advanced automatic mode that takes care of everything from shutter speed to flash output — and a smart zone-focusing system that makes focusing easy. It also has a remote control shutter release for group shots and creative shooting. The Lomo'Instant Square features a compact foldable design, constructed with bellows, as a tribute to classic models that defined the golden era of instant photography. It comes in five colourways: a sleek black edition, a crisp white edition, an elegant brown leather edition, a stylish red leather edition, and a colourful eye-catching edition exclusive to Kickstarter backers. It will retail at prices starting from $199, but Kickstarter backers will save up to 35% on the planned retail price.

Lomography Press Release

The Lomo'Instant Square

The Lomo’Instant Square: the very first, fully analogue instant camera on planet Earth to produce Instax square pictures. It features a 95mm glass lens (45mm equivalent), for super sharp photos. Add to that an advanced automatic mode that takes care of everything from shutter speed to flash output — and a smart zone-focusing system that makes focusing easy. Sprinkle on top all of Lomography’s signature creative features: unlimited multiple exposures, a bulb mode for long exposures, an infrared remote control, a self timer, and stacks more. Finally, the cherry on top is the Combo Package which includes a portrait glass lens attachment and a Splitzer.

The Lomo'Instant Square features a compact foldable design, constructed with bellows, as a tribute to classic models that defined the golden era of instant photography. It comes in five gorgeous editions to suit every style: a sleek black edition, a crisp white edition, an elegant brown leather edition, a stylish red leather edition, and a colorful eye-catching edition exclusive to Kickstarter backers. It’s the sum of everything Lomography has learned through years developing instant cameras, and close interaction with the Lomography Community, who are an eternal source of inspiration; constantly daring further into photographical exploration. Add to that a good dose of madness. The Lomo’Instant Square is born.

The Lomo’Instant Square is the response to consistent, popular demand from analogue lovers worldwide, hungry to try out the square format. It´s an invitation; a dare to take your life and tint it, frame it, share it, shake it, scream it — yodel like no one's listening — upside down, loud and clear. It embraces core Lomography values: photography is not a complex, contrived process; but emerges as a living, breathing document and is simultaneously an integral part of a situation. There are no bad or less important photos: photography is a celebration of life and all the little moments that make the world spin.

The Lomo’Instant Square has launched on Kickstarter. It will retail at prices starting from 199 USD, but Kickstarter backers will save up to 35% on the planned retail price, and can scoop up all sorts of extra prezzies. Make sure you don’t miss out on the Kickoff Special pledge packages! These packages contain the Lomo’Instant Square at the lowest possible price, but they’re only available for the first 24 hours of the campaign. There will be plenty of other fantastic deals available until Lomography’s latest Kickstarter campaign ends on 29 September 2017, though! Be there and be square!

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