The Lomo’Instant Wide is now available for regular purchase around the world. Featuring a moderate wide-angle 90mm lens, the Lomo’Instant Wide uses Fujifilm Instax Wide film, which has an exposure area of 64mm x 99mm. The lens cap of the Lomo’Instant Wide doubles as a remote control that allows easy and convenient self-portraits, group photos and long exposures. The camera has three different shooting modes including Auto, Bulb and a Fixed Shutter Speed mode for studio settings. The Lomo'Instant Wide comes with a built-in flash as well as a standard Prontor-Compur sync terminal, allowing users to attach an external flash unit to the camera.

Lomography Press Release

THE LOMO’INSTANT WIDE IS NOW AVAILABLE FOR REGULAR PURCHASE

SNAP UP THIS YEAR’S MOST CREATIVE INSTANT WIDE CAMERA!

• Pre-Orders Are On Their Way to everyone who ordered during the pre-order phase.
• Instantly Available for purchase in Lomography Gallery & Embassy Stores worldwide, the Lomography Online Shop and at many other great Lomography partner stores around the globe.
• The Most Creative Christmas Gift of the year! Fill the holiday season with loads of super special instant wide memories.

PRE-ORDERS ON THEIR WAY
All Lomo’Instant Wide pre-orders have been sent so customers should be receiving theirs soon if they haven’t already! Each pre-order offering includes a whole slew of bonus items, from an extra pack of color gels for experimental colored flash all the way down to a Lomography Light Painter for creating awesome light painting masterpieces. We can’t wait to see the first snaps!

INSTANTLY AVAILABLE
We’re thrilled to say that the Lomo’Instant Wide is now available for regular purchase around the world! In addition to our Online Shop and Lomography Gallery & Embassy Stores, the Lomo’Instant Wide is available in loads of other partner stores for instant gratification.

THE MOST CREATIVE CHRISTMAS GIFT
The Lomo’Instant Wide is the ultimate package for the upcoming holiday season. With all of its incredible features, the merriest season of the year can be captured in the most creative way possible with tons of unforgettable wide instant photos:

• Auto, Bulb and Fixed Shutter Speed Shooting Modes
• Built-in 90mm Lens (35mm Equivalent)
• Fully Programmatic Shutter
• Lens Cap Which Also Functions As Shutter Release Remote Control
• Unlimited Long & Multiple Exposures
• Interchangeable Colored Gel
• Filters for colored flash
• Flash On/Off Switch
• Exposure Compensation Control
• PC Sync Socket
• Tripod Mount
• Uses Fujifilm Instax Wide Film

CAMERA SPECIFICATIONS
Film Format: Fujifilm Instax Wide Film Exposure Area: 64mm x 99mm Lens Focal Length: 90mm (35mm equivalent) Auto exposure type: Programmed Automatic Aperture: f/8, f/22 Shutter Speed range: Bulb, 8s-1/250s (Auto Shooting Mode), 1/30 (Fixed Shutter Speed Mode) Exposure Compensation: +1/-1 Exposure Values Ejection Mechanism: Motorized Multiple Exposures: Yes Built-in Flash Guide Number: 13 (m) Built-in Flash: Automatic Electronic Flash & Flash Off Mode Closest Focusing Distance: 0.6m Zone Focusing Setting: 0.6m / 1-2m / infinite Tripod Mount: Yes Remote control transmission: Infrared Battery Supply: 4 x AA batteries (4 x 1.5V) Remote control battery Supply: 1 x 2032 batteries (3V) Filter Thread: 49mm

WHAT THE HELL IS LOMOGRAPHY?
www.lomography.com/about
The Lomographic Society International is a globally-active organization dedicated to experimental and creative snapshot photography. Boasting millions of followers and friends across the world, the concept of Lomography encompasses an experimental, interactive, vivid and sometimes even blurred and crazy way of life. Through our constantly expanding selection of innovative cameras & photographic accessories, we promote photography as a creative approach to communicate, absorb, and capture the world. Lomography Gallery Stores and Embassy Stores all over the world provide our full product range and a place for exhibitions, workshops, meet-ups and all Lomographic needs. Lomography.com is a thriving online community of creative individuals dedicated to experimenting with photography and pushing the boundaries of what’s possible. Through the efforts and skill of our Lomographic Society members, we seek to document the incredible planet around us in a never-ending stream of snapshots – literally a global “Lomographic” portrait as seen through the eyes of countless individuals and cultures.

WHO THE HELL ARE LOMOGRAPHERS?
Lomographers can be anyone and everyone! It doesn’t matter whether you’re a boy or girl, big or small, left or right-handed, an early riser or a night owl, meat lover of vegan, whether you snore while you sleep or hum whilst listening to music, whether you love Marmite, hate it or don’t even know what the hell it is…heck, we don’t even care if you (gasp) shoot digital every now and then. All that matters is that you have a passion for photography and pushing the bounds of what’s possible with the medium. We Lomographers have wandering minds and ever-curious souls; a natural affinity for spying out the next photo and for seeking out places to journey to on our photographic pilgrimage. For us, the universe isn’t a place to be stared at and studied; it’s a maze to be explored, lost in and played through. We love to travel, create, experiment, make mistakes, share and experience the whole myriad of emotions that make us tick on this little planet we call Earth. So, if you’d like to meet a whole bunch of like-minded and friendly folks, we’d love to meet you and say hi at Lomography.com or one of our many Gallery or Embassy stores around the world! Lastly, for the hard-nosed statisticians among you, here are some solid numbers to back up all this the rhetoric. Lomographers are 44% male and 56% female. 2% of us are under 18, 26% of us are 18-24, 51% are 25-34, 15% are 35-44 and 6% are over 45. So you see, Lomographers really are anyone and everyone!

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