Lowel-Light’s Blender and Ego systems offer easy and intuitive lighting solutions for avid photographers and videographers. Developed in conjunction with cinematographer Tom Robotham, the Lowel Blender LED Light is an easy-to-use lighting solution, ideal for mixed-source environments and run and gun–style video productions. Users can adjust the Tungsten and daylight colour dimmers until they match the ambient light of the location. The Lowel Ego (pictured) is a tabletop fluorescent digital imaging light that creates a soft light ideal for taking digital tabletop shots of food, products etc. It’s an effective alternative to conventional light tent systems that limit the size of objects and the angle in which users can shoot from, the company says.

Tiffen Press Release

THE TIFFEN COMPANY SHINES AT CES 2012 WITH LOWEL-LIGHT

Simple-to-use Lowel-Light Blender and Ego systems deliver professional results for amateur photographers and videographers

Las Vegas, NV – The Tiffen Company, a leading manufacturer and distributor of award-winning accessories for the still imaging, video, motion picture and broadcast markets, is showcasing Lowel® Light’s Blender™ and Ego® systems at the 2012 International Consumer Electronics Show (CES) at booth 31133. Lowel-Light, the Academy Award–winning world leader in location lighting for film and video and the developer behind the revolutionary Blender and Ego systems, has been manufacturing the world’s leading lighting for more than 50 years. “The Blender and Ego systems offer easy and intuitive lighting solutions that are ideal for avid photographers and videographers who want professional-looking results quickly and affordably,” comments Duane Sherwood, Director of Communications, Lowel-Light Manufacturing, Inc. “Both are very simple to use; just about anyone who understands photography and video concepts will understand how to use Blender and Ego.”

The Lowel Blender
Developed in conjunction with cinematographer Tom Robotham, the Lowel Blender LED Light is an easy-to-use lighting solution, ideal for mixed-source environments and run and gun–style video productions. Compact, the Lowel Blender is powered by AC as well as a host of professional battery connections. Users adjust the tungsten and daylight color dimmers until they match the ambient light of the location. Highlights of the Lowel Blender include:

• Twin sets of 5000k Daylight and 3000k Tungsten LEDs, with rotary dimmer controls for each on the back of the fixture
• The lamp head’s compact size (4” x 3” x 3”; 10 cm x 7.6 cm x 7.6 cm) makes it small enough to fit on a pistol grip or compact light stand
• Powered by AC, Camcorder Battery Sleds, or conventional 12V connections
• A set of front diffusers for variable softening and diffusing of the blended output

Complete specifications for the Lowel Blender lighting system can be found at http://www.lowel.com/blender/index.html

The Lowel Ego
The Lowel Ego is a revolutionary tabletop fluorescent digital imaging light. Fast and easy to use, the Lowel Ego creates a beautiful soft light quality, ideal for taking digital tabletop shots. Originally designed for the eBay® seller who needed attractive photos of collectibles, the Lowel Ego has also become popular with food photographers. It’s an effective alternative to conventional light tent systems that limit the size of objects and the angle in which users can shoot from. Its high CRI daylight flo lamps provide accurate color rendering for better quality images. The forward-thinking Lowel Ego design allows users to light objects on a background sweep or in a real-world context such as a dining table with a place setting.

Complete specifications for the Lowel Ego can be found at http://www.lowel.com/ego/

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