LPA Design, manufacturers of PocketWizard Photo Products, have started selling direct to USA dealers. “As we transition to our new sales and marketing approach, we are excited by the possibilities of working more directly with our Dealers and building closer relationships with the community of PocketWizard photographers,” said Heather Ambrose, Marketing Manager at LPA Design. “We’ve had a great partnership with the MAC Group over the past 14 years, as they’ve been integral in building the PocketWizard brand in the US market. We wish them continued success in the future.”

LPA Press Release

PocketWizard Announces Distribution Change in the United States

New distribution channel allows LPA Design a closer connection with the photographer

South Burlington, VT – July 14, 2015 – As the wireless market and the photo industry as a whole continues to become more competitive and challenging, LPA Design, manufacturers of PocketWizard Photo Products, has realized the need to get closer to the photographer and has started selling direct to USA dealers. This change in distribution only affects the US market. LPA Design continues to rely on their network of global distributors and dealers throughout the world.

“As we transition to our new sales and marketing approach, we are excited by the possibilities of working more directly with our Dealers and building closer relationships with the community of PocketWizard photographers. We’re exploring the means to hear and respond to our customers in a more direct and informative way. We’ve already heard some comments and suggestions, and are making changes that will offer a range of mutual long term benefits. We’ve had a great partnership with the MAC Group over the past 14 years, as they’ve been integral in building the PocketWizard brand in the US market. We wish them continued success in the future,” commented Heather Ambrose, Marketing Manager at LPA Design.

To spearhead our direct to dealer initiative, we have engaged the services of Lorenzo Gasperini of Inovanti, LLC to represent LPA Design / PocketWizard as our National Sales Manager. Lorenzo has a deep history with PocketWizard which started back in 1994 when he encountered PocketWizard and later joined Bogen Photo (Manfrotto USA) and LPA Design as the first US distributor. In 2000 Lorenzo joined the MAC Group and as the National Marketing Manager he inspired new products, markets and partnerships that lead to significant growth and success for the brand. In 2008 Lorenzo was paramount in building the PocketWizard brand internationally as the International Sales and Marketing Manager. In addition to his responsibilities with PocketWizard, Lorenzo (Inovanti) also works with the Sekonic light meter division and Syrp motion and linear control devices. Lorenzo has a tremendous amount of knowledge in the photographic and video market and will be an asset to the PocketWizard Sales and Marketing Team once again.

PocketWizard looks forward to continuing toward a closer and stronger alliance with all their US dealers in an effort to strengthen their USA-built brand.

About PocketWizard: Incorporating the latest radio technology, PocketWizard radio triggers exceed the demands of the professional and serious amateur photographer with durability, ease of use, advanced capabilities and legendary reliability. PocketWizard products, including the Plus®X, PLUS® III, MiniTT1® and FlexTT5® are made by LPA Design, based in South Burlington, Vermont and sold by distributors around the world.

About Inovanti, LLC: Inovanti, LLC is a highly specialized business-to-business international consulting firm providing integrated sales, marketing and communication solutions for various primary clients in the digital imaging industry specifically photographic and HD-Cine/Cine. Combining a perfect blend of photographic knowledge, seasoned sales & marketing experience, innovative product design solutions and global educational programs, Inovanti offers the total consulting partner solution. At Inovanti, our passion becomes our client’s success.

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