Microsoft Devices have launched the Lumia Win Win Project, a campaign aiming to reward the Lumia photographic community. The project encourages Lumia owners to enter 10 top photography competitions including the Pulitzer and IPA (International Photography Awards). Those who win any of these competitions with a photo shot on a Lumia phone will see their competition prize doubled by Microsoft. "If you win, we’ll match your prize money," the company says. "Together, we’ll change the way smartphone photography is perceived, while you get double the love. It really is a win win."As a part of the campaign, Microsoft Devices will be providing weekly photography tips on a dedicated community website called Shot on My Lumia. Lumia owners will be able to upload their shots, the best of which will be given an exemplary badge ranging in categories from ‘Foodie’ to ‘Traveller’.

Website: The Lumia Win Win Project

Microsoft Press Relase

Microsoft Devices challenges DSLR cameras with new campaign

Boasting the best in smartphone camera technology, Microsoft Devices is putting its money where its mouth is!

It has today launched the Lumia Win Win Project which will match photography competition prizes IF the winning image was shot on a Lumia.

Microsoft Devices’ campaign aims to reward the Lumia photographic community and prove that its mobile phone camera technology is as good as DSLR by encouraging Lumia owners to enter 10 top photography competitions including the Pulitzer and IPA (International Photography Awards). Given the Nokia Lumia 1520’s 20MP PureView camera, the Lumia 1020’s 41MP equivalent and the fact that a Lumia image has already graced the pages of National Geographic’s magazine, the likelihood of doubling the prize on offer is more than real.

As a part of the campaign, Microsoft Devices will be providing weekly photography tips on a dedicated community website called Shot on My Lumia. Lumia owners will be able to upload their shots, the best of which will be given an exemplary badge ranging in categories from ‘Foodie’ to ‘Traveller’.

It's time to challenge the photography establishment. Boasting the most sophisticated camera phones in the market, Microsoft Devices is taking the charge. 

Your Comments