Luminous Landscape Interview Hasselblad
Luminous Landscape have an intriguing interview with Jack Showalter, president of Hasselblad USA.
“Do you see any possibility that Hasselblad will build a dedicated digital monochrome back for the H series cameras?
Our decisions on what products to build revolve around 1) What do photographers want to do 2) What is possible technologically and 3) Is the market size sufficient to justify R&D and production expense to design a product we can deliver at a profit. You know much more about B&W digital than I do – if you were running Hasselblad, do you think this market fits these criteria? Would you spend 1,000,000 Euros, and commit a significant percentage of your R&D resources to design and build a new camera exclusively for B&W digital?”