Luminous Landscape have just reviewed Canon’s new EF28-300mm f/3.5-5.6L IS USM ultra high magnification zoom lens. With an approx. 11x zoom range covering everything from wide-angle to telephoto, Canon’s latest dust and moisture proof ‘white lens’ is designed to appeal to professional EOS photographers looking to reduce lens changes and the number of lenses they need to carry.

“Because of advances in computer-assisted lens design and also the use of exotic glass elements, zooms lenses have become very good indeed. The best ones are almost as good as the best primes, and much more versatile. But they are relatively slow. In fact few if any manufacturers are even producing new prime lens designs anymore, and some are even being discontinued due to slow sales. (Get ‘em while you still can). New lenses like these two high-end zooms are indicative of how manufacturers are no longer fighting for speed. People would much rather have smaller, though slower lenses, not faster ones.”

Website: Luminous Landscape - Canon EF28-300mm L IS Lens Review