Lyra Research Press Release

Lyra’s Hard Copy Supplies Journal Launches Free Research Site with News & Info on Ink Jet, Toner, Paper, Imaging Supplies

Newton, MA, March 1, 2006—Lyra Research’s The Hard Copy Supplies Journal, the digital imaging supplies industry’s most insightful monthly newsletter, has launched a free online supplement, http://www.HardCopySuppliesJournal.com. Now, marketing and product managers can search an extensive online database for product specifications and press releases on new printers and related digital imaging supplies such as ink jet and toner cartridges, bulk ink and toner, photo and specialty papers, and other marking materials and media. Commenting on the free supplemental Web site, Charles Brewer, managing editor of The Hard Copy Supplies Journal, says, “Through the Journal’s ongoing coverage of the industry, we have compiled a far-reaching library of imaging supplies news and product information. It made perfect sense to align this comprehensive archive with the convenience of Web-based access and powerful search functionality. There really is nothing else like it on the Web, and we are pleased to make this valuable free research tool available online to the digital imaging community.”

While this industry information was previously covered in the print edition of The Hard Copy Supplies Journal, the dynamic new Web site frees readers from rummaging through back issues to find product specifications. Brewer explains, “By moving this industry coverage to the online supplement Web site, we have more flexibility to increase and enhance the in-depth market analysis and commentary our subscribers enjoy every month in the print newsletter.”

Print Edition Commemorates Ten Years with a New Look
In addition to adding an online supplement, The Hard Copy Supplies Journal is celebrating delivering 10 years of supplies news excellence by refreshing the look of its monthly print publication. The updated newsletter’s expanded use of charts and tables offers at-a-glance access to important market trends and data. Lyra has also optimized page layout based on reader feedback to make the newsletter more user-friendly and easy to read.

Save $100 off a New Journal Print Subscription
To commemorate the launch of the new www.HardCopySuppliesJournal.com Web site and 10 years of publishing the Journal print edition, Lyra Research is offering new subscribers a $100 discount off the price of a one-year subscription to the monthly newsletter. The Journal’s discounted annual subscription rate is $480 in North America and $555 outside North America. To subscribe, call 617-454-2612 and mention this special offer before March 31, 2006.

About the Hard Copy Supplies Journal
The Hard Copy Supplies Journal monthly newsletter provides comprehensive reporting and analysis of technology, product, and market trends and industry events in the hard copy supplies industry. Published monthly since 1995, the Journal is the leading publication covering the vast digital imaging consumables industry and is written for product and marketing managers, strategic planners, public relations and advertising managers, and corporate executives at supplies companies worldwide. Click here to download a sample copy of The Hard Copy Supplies Journal: https://www.lyra.com/NewsletterDownload.nsf/DownloadHCSJ?OpenForm

About Lyra Research
Founded in 1991, Lyra Research (www.lyra.com) is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra’s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.