Mobile Action Press Release

Mobile Action’s Releases MA-800 25-in-1 Memory Card Reader with Multimedia Software for Cellular Phone Playback

WALNUT, Calif.—(BUSINESS WIRE)—July 11, 2005—Mobile Action, the world’s leading mobile management software developer for cellular handsets, today announced the North American release of the MA-800, a super 25-in-1 memory card reader that can exchange data between 25 different types of memory cards used in digital cameras, PDAs and mobile phones. Mobile Action’s new MA-800 card reader also comes bundled with Mediaphone Expert, a multimedia editing software package for mobile phones that lets users combine and edit content from different memory card sources and load the results on the handset memory card for playback on a cellular phone.

Mediaphone Expert allows users to create and edit content for their mobile phone memory card using various multimedia sources such as MP3 and video. Based on the features and technology in Handset Manager, Mobile Action’s flagship software product to share files and data between your cellular handset and your PC, the Mediaphone Expert software includes an MP3 clipper, video composer, picture editor, file manager and other multimedia composing and editing features. The software also automatically optimizes multimedia presentation in accordance with the target mobile phone model, matching images and audio to the appropriate screen size and output capabilities. Moreover, Mediaphone Expert also properly directs the files to the proper location within phone’s memory card so the re-installed card immediately recognizes the new files.

“Mobile Action is committed to helping mobile phone users gain maximum functionality from their cellular handsets,” said Fitzwilliam Yang, brand manager of Mobile Action. “With the release of the MA-800 with Mediaphone Expert, we now offer cellular phone users a tool to edit multimedia content from different sources. This product brings mobile entertainment to users with a convenience previously unavailable in the market.”

The MA-800 and Mediaphone Expert currently supports 35 phone models, including:

—Motorola E1000 / C975 (T-Flash) / E398 (T-Flash) / V975 (T-Flash) / V980 / V635/ V975;

—Nokia 3230 / 6230 / 6230i / 6260 / 6630 / 6670 / 6680 / 6681 / 7610 / 7710;

—Panasonic X700 (mini-SD) / X800;

—Sagem myX-8 (min-SD, US-CDMA)

—Samsung P730

—Sanyo MM-5600 (mini-SD, US-CDMA)

—Sony Ericsson P800 / P900 / S700i / S710a (MS Due, US-GSM) / P910i / V800 / Z1010 (MS Duo)

—SHARP GX30 (SD) / SH802 (SD) / SH902 / TM200 (SD), and

—Siemens S65 / S65V

The MA-800 works with Microsoft Windows 98SE, ME, 2000, and XP, and includes both USB 2/0 and USB 1.1 ports to connect to the PC. The MA-800 is available for $32.95.

To learn more about the MA-800 and Mediaphone Expert, please see http://usa.mobileaction.com.

About Mobile Action
Mobile Action is the leading developer of mobile management software for the North American, European, Middle Eastern, Asia/Pacific markets. The company’s Handset Manager, Mobile Action’s trademarked mobile management software, links cellular phones with PCs and allows users to store and edit files, phone book information, appointments, ring tones, images, and more. Handset Manager supports more than 500 popular GSM, WCDMA and CDMA 2000 mobile phone models from well-known mobile manufacturers, including Nokia, Motorola, Sony Ericsson, Siemens, Sharp, Panasonic, Sagem, SAMSUNG, LG, Kyocera, Sanyo, Audiovox, Sharp, etc.

For more information, see Mobile Action at http://usa.mobileaction.com.